The organization of the process is largely the reason

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Direct mail The work of the Russian postal service has long been a meme. why Russian companies practically do not use mailings. An additional inconvenience is the very structure of the interaction: when the buyer must stand in line at the post office to receive letters and parcels. In terms of "unique" methods in the US, it is, of course, direct mail.


Every day, the mailbox is filled with letters with advertisements, catalogues, offers list of croatia whatsapp phone numbers from banks, etc. And for American companies, the telephone format of communication is much more common. It is rare to find a good, convenient website and well-thought-out e-commerce here. Even for large companies, all marketing can be focused on generating leads with phone numbers, and then massively calling these leads by sales managers. In the Western market, this tool works great.


Sending out postcards, coupons or delivering parcels is organized at high speed. Many companies use this method. Read also How to Use Direct Marketing Without Irritating Your Audience: Learning from Examples Retention Marketing Due to high competition, developing a separate strategy for customer retention and return is a popular area for Western companies, in which large budgets are invested. Thanks to a more developed data market in the West, brands have the opportunity to work with maximum efficiency at lower costs, optimizing targeting and time resources.