Use factual information to illustrate the problem and prove your value. You may need to provide the data in a broader context, as in the example below.
“[Topic] is a common problem. In practice, [statistic]. [Business/product/service] has enabled over [X customers] to [solve this problem] and [benefit]. By [feature], [another statistic that proves your value]. [CTA] or [leading question].”
Example of energy efficiency services for the home:
"On average, a private rich people data package home loses up to 50% of the energy it receives. To illustrate, let's give an example. The amount of energy lost in California and Texas alone in one day is comparable to what could have been obtained from oil extracted in 2010.
NRGSaver has helped over 3,000 customers reduce their utility bills, lower their CO2 emissions, and make the environment cleaner. We take into account the individual characteristics of each user's life and financial capabilities. In addition, we provide 24/7 energy consumption analytics. Our customers save an average of $3,000 more per year compared to those who turn to competitors.
So my last question is: what do you plan to do with that extra $3,000? Maybe spend it on that dream vacation."
Elevator Pitch Template Based on the Emotion of Fear
“[Describe the troubling aspect of the problem]. [Illustrate the potential consequences of this problem]. [Tell how you helped avoid these consequences]. [State your unique feature]. [Call to action (CTA)]."
Example in the context of manual therapy:
"Curvature of the spine is the cause of back or neck pain. In reality, the problem may appear unnoticed, but if no action is taken, the consequences can affect all body systems: immune, digestive, nervous and even endocrine.
I have helped countless patients regain their health after years of struggling with chronic illnesses. Their only regret was that they did not seek my help sooner.
That's why I offer all new clients a free, comprehensive initial diagnostic. So don't waste your time, money, and energy. Get an assessment that can uncover what a standard medical exam misses."
Elevator Pitch Template Based on the Emotion of Fear