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To be honest, the bike idea isn’t great from above because it’s not specific. A hardcore mountain biker has different priorities than a family casually biking through their town trails, and someone who bikes to and from work is still a different category of “bike enthusiast”. Someone biking to work probably wants to know how to arrive to work without sweating in their suit, while someone doing a mountain trail on the weekend probably needs information about first aid kits.
Pretty much anything you search online has more than one dedicated blog to the topic. Anything from the best cooking utensils for small apartment kitchens to how to fix your own Ferrari can be found online, and there is a hard working blogger behind each one of these websites. These blog-style websites are extremely lucrative if done well, and I can’t imagine a scenario where they stop being so profitable.