Brief for logo creation
Posted: Sun Jan 19, 2025 6:24 am
Here we are talking about a task for a designer. The customer needs a logo, and the specialist's task is to collect the most detailed information to determine where to start and what exactly the client wants to see in the final version:
Contact details. Company name, contact person, phone numbers, email address, messengers used, etc.
Company details. Type of activity, product (goods, services) offered on the market. An element of the company's history may be included. Specify the geography of activity, highlight advantages over competitors. If the company has a website, provide a link.
Information about competitors. Identify competitors, identify their advantages and disadvantages. Provide links to their websites.
Target audience. Who needs your shareholder data package products and services? Age, gender, income, interests of your target audience? Or are you interested in the B2B sphere? In this case, describe the companies with which you have a partnership.
Source materials. Possible starting points for work: an old logo, corporate colors or style, other materials that may be useful in development.
Brief for logo creation
Reasons for creating a logo and its purpose. What is it for, why was it decided to create a new one (or update an existing one)? Is it general for the company or is it intended for a specific product?
Wishes for the appearance of the logo. Detailed description: style (solid or light), preferred colors, necessary details and other aspects. All your thoughts on this matter.
Examples of options you liked and didn't like. Provide 3-5 examples of each type.
Restrictions. For example, if you need a black and white logo for cheaper printing or there are other conditions, please specify them.
Timeframe and budget. Specify the amount you are willing to spend and the desired time limit (approximately).
Additional information. What else would you like to tell the specialist, but which was not mentioned in the previous blocks.
The prepared task is sent to potential performers, and then the most suitable proposals are selected from the incoming options.
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Brief for the creation of a corporate identity for the company
What aspects does designing this include? Actually, these are all components: creating a brand book, packaging design, developing advertising and printing materials, designing offices and retail outlets.
The following is a list of the data that the specialist must obtain from the client:
Contact information.
The purpose of creating a corporate style.
Information about the company, competitors, and a description of the target audience.
Specific elements of corporate style.
Limitations and prohibitions in design.
Examples of designs that the client likes.
Project implementation deadlines.
Budget.
Additional wishes.
Availability of accompanying materials.
The agency studies all the information collected in the assignment, offers design options (style, details), and clarifies the content of the brand book.
Contact details. Company name, contact person, phone numbers, email address, messengers used, etc.
Company details. Type of activity, product (goods, services) offered on the market. An element of the company's history may be included. Specify the geography of activity, highlight advantages over competitors. If the company has a website, provide a link.
Information about competitors. Identify competitors, identify their advantages and disadvantages. Provide links to their websites.
Target audience. Who needs your shareholder data package products and services? Age, gender, income, interests of your target audience? Or are you interested in the B2B sphere? In this case, describe the companies with which you have a partnership.
Source materials. Possible starting points for work: an old logo, corporate colors or style, other materials that may be useful in development.
Brief for logo creation
Reasons for creating a logo and its purpose. What is it for, why was it decided to create a new one (or update an existing one)? Is it general for the company or is it intended for a specific product?
Wishes for the appearance of the logo. Detailed description: style (solid or light), preferred colors, necessary details and other aspects. All your thoughts on this matter.
Examples of options you liked and didn't like. Provide 3-5 examples of each type.
Restrictions. For example, if you need a black and white logo for cheaper printing or there are other conditions, please specify them.
Timeframe and budget. Specify the amount you are willing to spend and the desired time limit (approximately).
Additional information. What else would you like to tell the specialist, but which was not mentioned in the previous blocks.
The prepared task is sent to potential performers, and then the most suitable proposals are selected from the incoming options.
Read also!
"Selling price list: 5 marketing tricks + 10 tips for design"
Read more
Brief for the creation of a corporate identity for the company
What aspects does designing this include? Actually, these are all components: creating a brand book, packaging design, developing advertising and printing materials, designing offices and retail outlets.
The following is a list of the data that the specialist must obtain from the client:
Contact information.
The purpose of creating a corporate style.
Information about the company, competitors, and a description of the target audience.
Specific elements of corporate style.
Limitations and prohibitions in design.
Examples of designs that the client likes.
Project implementation deadlines.
Budget.
Additional wishes.
Availability of accompanying materials.
The agency studies all the information collected in the assignment, offers design options (style, details), and clarifies the content of the brand book.