Domestic OMO cases
Posted: Sun Jan 19, 2025 6:29 am
Next, we will introduce some examples of OMO implementation in Japan.
[Domestic①] Seibu and Sogo
Seibu and Sogo are major department stores that timor-leste email address have branches not only in Japan but also overseas .
In collaboration with a D2C (Direct to Consumer: a sales model in which manufacturers transact directly with consumers) brand, we opened "CHOOSEBASE SHIBUYA," which incorporates OMO, in 2021.
In-store customers can shop while looking at an online catalog on their smartphone , reducing the amount of time that store staff has to spend explaining products in detail.
By linking with e-commerce sites, customers can check stock availability directly and pick up items ordered on the e-commerce site at a physical store .
This is truly a success story of improving user convenience by combining online and offline.
[Domestic ②] Nitori
Nitori , a major furniture store , offers a service that allows customers to consult with a representative about renovations via video call.
Another benefit is that even people who live far away and cannot easily visit the showroom or who are concerned about infection control measures can easily consult with us, and there is little waiting time .
Also, if you are at home, you can consult with us while showing us the parts you want to renovate directly via remote control.
The benefits are that customers can receive more accurate advice efficiently, and stores can save the trouble of having to check dimensions and designs .
[Domestic ③] Suntory
TOUCH-AND-GO-COFFEE, a coffee shop opened by major beverage manufacturer Suntory , has become a hot topic on social media due to the convenience of being able to choose the type of coffee beans, type of milk, and sweetness before visiting the store.
There is also a service that allows you to create original labels by ordering through LINE, making this a success story that not only incorporates OMO but also O2O elements that guide customers from offline to online .
Currently, we are utilizing the knowledge gained from "TOUCH-AND-GO-COFFEE" to develop "TAG COFFEE STAN (D)".
By narrowing our target to "oshikatsu" users, we have further increased the value we provide.
The store has garnered high praise and popularity, with over 80% of customers saying they would like to use it again.
[Domestic①] Seibu and Sogo
Seibu and Sogo are major department stores that timor-leste email address have branches not only in Japan but also overseas .
In collaboration with a D2C (Direct to Consumer: a sales model in which manufacturers transact directly with consumers) brand, we opened "CHOOSEBASE SHIBUYA," which incorporates OMO, in 2021.
In-store customers can shop while looking at an online catalog on their smartphone , reducing the amount of time that store staff has to spend explaining products in detail.
By linking with e-commerce sites, customers can check stock availability directly and pick up items ordered on the e-commerce site at a physical store .
This is truly a success story of improving user convenience by combining online and offline.
[Domestic ②] Nitori
Nitori , a major furniture store , offers a service that allows customers to consult with a representative about renovations via video call.
Another benefit is that even people who live far away and cannot easily visit the showroom or who are concerned about infection control measures can easily consult with us, and there is little waiting time .
Also, if you are at home, you can consult with us while showing us the parts you want to renovate directly via remote control.
The benefits are that customers can receive more accurate advice efficiently, and stores can save the trouble of having to check dimensions and designs .
[Domestic ③] Suntory
TOUCH-AND-GO-COFFEE, a coffee shop opened by major beverage manufacturer Suntory , has become a hot topic on social media due to the convenience of being able to choose the type of coffee beans, type of milk, and sweetness before visiting the store.
There is also a service that allows you to create original labels by ordering through LINE, making this a success story that not only incorporates OMO but also O2O elements that guide customers from offline to online .
Currently, we are utilizing the knowledge gained from "TOUCH-AND-GO-COFFEE" to develop "TAG COFFEE STAN (D)".
By narrowing our target to "oshikatsu" users, we have further increased the value we provide.
The store has garnered high praise and popularity, with over 80% of customers saying they would like to use it again.