Products of conviction
Posted: Sun Jan 19, 2025 7:08 am
To sell a comparison product we must invest in marketing strategies that reinforce the value of the product and the benefits that its purchase will represent over those of the competition.
Price is a determining factor in this type of product. Customers appreciate promotions, discounts and sales, which attract customers to the brand.
We refer to conviction goods when we talk about products that custo ghana mobile phone number list mers search for independently and that, in general, are only offered by a specific brand. This occurs in those products that have the best quality or that are exclusive in their market niche; this type of product has no competition and its buyers do not compare or look for alternatives.
Apple products are a great example of this type of category. Apple users are often convinced by its technology and do not consider other options on the market. They have long-standing brand and product loyalty, as well as an unfounded perception of the quality of its products.
In order to market the brand, it is not necessary to build large campaigns to convince buyers of the value of the products. Generally, they are aware of it and actively seek to consume the brand's products.
Instead, these companies must constantly innovate, optimize their products and improve their performance to ensure that consumers remain excited and loyal to the brand.
Unwanted products
There is a type of product that, unlike convenience products and products of conviction, consumers have no interest in buying. For example, electric batteries, insurance or fire extinguishers.
We usually buy these products strictly out of necessity, or for security, or for foresight, so no type of advertising can make us want to buy them, unless it is a reminder about the usefulness and the headaches that their purchase can save us, such as the strategy of a funeral company that warns us of the cost of unforeseen funeral services.
Now you can fit your product or service into one of these categories. Do your research and try to understand your customers' motivations and behavior to inspire your next marketing campaign .
At PGR we support our clients in all phases of their marketing plan. Contact us and we will help you identify those strategies that can capture the attention and interest of your potential clients.
Price is a determining factor in this type of product. Customers appreciate promotions, discounts and sales, which attract customers to the brand.
We refer to conviction goods when we talk about products that custo ghana mobile phone number list mers search for independently and that, in general, are only offered by a specific brand. This occurs in those products that have the best quality or that are exclusive in their market niche; this type of product has no competition and its buyers do not compare or look for alternatives.
Apple products are a great example of this type of category. Apple users are often convinced by its technology and do not consider other options on the market. They have long-standing brand and product loyalty, as well as an unfounded perception of the quality of its products.
In order to market the brand, it is not necessary to build large campaigns to convince buyers of the value of the products. Generally, they are aware of it and actively seek to consume the brand's products.
Instead, these companies must constantly innovate, optimize their products and improve their performance to ensure that consumers remain excited and loyal to the brand.
Unwanted products
There is a type of product that, unlike convenience products and products of conviction, consumers have no interest in buying. For example, electric batteries, insurance or fire extinguishers.
We usually buy these products strictly out of necessity, or for security, or for foresight, so no type of advertising can make us want to buy them, unless it is a reminder about the usefulness and the headaches that their purchase can save us, such as the strategy of a funeral company that warns us of the cost of unforeseen funeral services.
Now you can fit your product or service into one of these categories. Do your research and try to understand your customers' motivations and behavior to inspire your next marketing campaign .
At PGR we support our clients in all phases of their marketing plan. Contact us and we will help you identify those strategies that can capture the attention and interest of your potential clients.