Steps to design automated marketing strategies

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With four steps focused on Inbound Marketing you will be able to create strategies that give results:

1.- Design the buyer journey : Support yourself with interviews with current clients and exercises to define actions with the sales team.

2.- Define a specific campaign to carry out : Map out all the actions involved and possible parallel options. For example, if a person opens an email but has not clicked on it, we can consider sending different information to the person who has clicked on it.

3.- Research and define the actions that can be automated : Be careful! Actions with australia email list multiple variables can be a headache when it comes to putting them into an automation tool. We recommend that you start with simple processes and scale up based on the results obtained.

4.- Create an automation flow chart : Also known as workflow, it is a graphic representation of the automation process to prepare for implementation in the automation tool.



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Tools to automate customer management
Automation software makes life easier for marketing teams. Many of them come with a CRM or easily integrate other CRMs already in use in the company. The international comparison site G2 Crowd, which offers impartial user reviews in real time, establishes 8 criteria that every marketing automation tool should include:

Ability to automate any or all of the following channels: emails, social networks, SMS or Ads.
A/B testing, spam testing, scheduling, segmentation and results reporting.
Ability to act as the central marketing database.
Segmentation by types of objectives and campaigns
Ability to interact with contacts based on their activity records over different time periods.
Ability to qualify and mature leads
Generating forms and landing pages to collect information
Analytics and reporting on the lead lifecycle and its relationship to campaign ROI.
Taking these criteria into account, G2 Crowd establishes the following 5 software as leaders:

1 HubSpot
2 Marketo
3 ActiveCampaign
4 Pardot
5 GetResponse


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Marketing Automation G2 Crowd Grid®



At Connext we are HubSpot partners and we have been able to boost marketing results in large companies . With our experience in automation strategies we have generated great sales opportunities. For example, with our methodology:

"We managed to increase the sales opportunity database by more than 140%, ensuring that salespeople have qualified leads and can focus on improving sales."

Automated marketing strategies are essential for a company's scalability and growth , so applying it to customer relationship management and experience is a great step towards addressing digital transformation from a marketing perspective.