Video killed the radio star" , but could it also kill the blog post?
Posted: Sun Jan 19, 2025 8:14 am
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Experts predict that by 2022, 82% of all internet traffic will be devoted to video content and most importantly: video is not just for dances and recipes.
Leading companies in your industry are already using video marketing to increase engagement, share testimonials, and provide detailed demonstrations of their products or services.
In the world of lead generation, videos can be used for brand building, personalized follow-up actions, and moving the prospect further down your sales funnel.
Combining the growth in video consumption with the decline in face-to-face meetings appears to be the perfect recipe for seeing how lead generation skyrockets in 2022. A great example of this is observing how videos increase the effectiveness of landing pages and interest registration forms.
Automation
Lead generation used to be a non-original process: offer a white paper or other downloadable greece mobile phone number list resource, create an email funnel, and then pass the best prospects on to salespeople.
Today, automation allows us to take lead generation to the next level.
A 2019 Harvard study predicted that 10% of all jobs would be automated by 2020. While 2020 brought another surprise to humanity, it was right in that today, most of the tasks involved in lead generation are already automated (or should be).
Today’s great salespeople leverage automation for repetitive tasks and spend more time focused on high-value tasks: listening intently and curiously to their prospects, identifying their pain points, and working together to meet their needs. No chatbot can build trust and relationships like a good salesperson. Figure out which parts of your workflow can be automated and learn how to do it to enable you to use the time saved to connect with more potential customers.
At first, automation was a clunky, robotic-like process, but artificial intelligence and machine learning are making automation more useful and, in some cases, much more human.
Let’s look at some ways automation will boost lead generation in the future:
Chatbots : AI-powered chatbots can answer questions, share resources, and even qualify leads by asking prospects about the company they work for, their job title, and the pain points they're looking to solve.
Tool Integration : The days of manually entering data into your CRM may soon be over. Today's tool integrations send leads directly to your CRM and even automatically assign them to a salesperson, freeing up time to spend on closing.
Nurturing leads : Automation can make it easier than ever to nurture leads through strategies like retargeting and automated email campaigns .
These are the 5 lead generation trends you should invest in. Take advantage of existing technology and try new tools. You will gain in efficiency and personalization of your offers and you will be able to win more business through higher quality leads.
If you want to generate more leads, trust in the knowledge and experience of PGR+. Contact us for a free evaluation of your customer acquisition methodology and discover our recipes for attracting leads that will feed your sales department.
Experts predict that by 2022, 82% of all internet traffic will be devoted to video content and most importantly: video is not just for dances and recipes.
Leading companies in your industry are already using video marketing to increase engagement, share testimonials, and provide detailed demonstrations of their products or services.
In the world of lead generation, videos can be used for brand building, personalized follow-up actions, and moving the prospect further down your sales funnel.
Combining the growth in video consumption with the decline in face-to-face meetings appears to be the perfect recipe for seeing how lead generation skyrockets in 2022. A great example of this is observing how videos increase the effectiveness of landing pages and interest registration forms.
Automation
Lead generation used to be a non-original process: offer a white paper or other downloadable greece mobile phone number list resource, create an email funnel, and then pass the best prospects on to salespeople.
Today, automation allows us to take lead generation to the next level.
A 2019 Harvard study predicted that 10% of all jobs would be automated by 2020. While 2020 brought another surprise to humanity, it was right in that today, most of the tasks involved in lead generation are already automated (or should be).
Today’s great salespeople leverage automation for repetitive tasks and spend more time focused on high-value tasks: listening intently and curiously to their prospects, identifying their pain points, and working together to meet their needs. No chatbot can build trust and relationships like a good salesperson. Figure out which parts of your workflow can be automated and learn how to do it to enable you to use the time saved to connect with more potential customers.
At first, automation was a clunky, robotic-like process, but artificial intelligence and machine learning are making automation more useful and, in some cases, much more human.
Let’s look at some ways automation will boost lead generation in the future:
Chatbots : AI-powered chatbots can answer questions, share resources, and even qualify leads by asking prospects about the company they work for, their job title, and the pain points they're looking to solve.
Tool Integration : The days of manually entering data into your CRM may soon be over. Today's tool integrations send leads directly to your CRM and even automatically assign them to a salesperson, freeing up time to spend on closing.
Nurturing leads : Automation can make it easier than ever to nurture leads through strategies like retargeting and automated email campaigns .
These are the 5 lead generation trends you should invest in. Take advantage of existing technology and try new tools. You will gain in efficiency and personalization of your offers and you will be able to win more business through higher quality leads.
If you want to generate more leads, trust in the knowledge and experience of PGR+. Contact us for a free evaluation of your customer acquisition methodology and discover our recipes for attracting leads that will feed your sales department.