"Take your time" BMW changes its logo? What does it have to do with me?

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Hi everyone, I’m Seven. I’ll tell you more interesting and informative things. All the interesting and informative tips on online marketing are here.

Recently, the change of BMW's logo has attracted widespread attention. So, as an excellent and paper-saving single dog, I immediately opened hundreds of websites to study it.

Let’s take a look at what BMW’s logo change has to do with us foreign trade people.

Let’s first look at the comparison between the old and new logos:


Hmm, this new logo, was the tire stolen?

In fact, it is not difficult to find that more and more cuba b2b leads brands are starting to make their logos simpler. As a football fan, the one that impressed me the most was when the Serie A champion Juventus changed its logo to a more traditional one in 2017.


When it was released, it was criticized by many netizens. Some said it looked like Jianlibao, some said it was JJ Lin's logo, and even 15,000 Juventus fans petitioned for it to be changed.

A year earlier (2016), MasterCard reportedly spent 8 million yuan to simplify its logo into two circles, which made me want to do design as well.


Just like the new BMW logo, the optimization of the logo by the brand will cause a lot of controversy at the beginning. We have to say that this may be the brand's marketing. But what we need to see is that big brands have simplified their logos without any prior agreement. What is the unknown secret behind this?

After my sleepless and painstaking research, I found that there are two important reasons behind this.

No.1 The development of the Internet
Let's look at the evolution of a set of web pages

1990The first website was launched