Email marketing campaigns are still very effective and powerful for sending well-targeted messages. We suggest some types of newsletters that you can use on this occasion:
Newsletter with all the Father's Day offers available in your online store.
An exclusive discount code for existing customers who have children.
Last minute deals (email is also useful for promoting impulse purchases).
61% of consumers prefer to be contacted by brands via email. (Brandesing)
Google Ads
Go ahead and create specific campaigns on Google Ads to ghana business email list
attract users to your online store. These actions allow you to reach thousands of websites, blogs and portals through well-targeted ads that will place your ads on the pages your buyer persona visits .
Research potential Father's Day keywords, design a campaign, and create a Father's Day-specific landing page.
Campaigns with Microinfluencers
Obviously, social media is the workhorse of any digital marketing campaign or strategy. If you have a presence on Instagram, Facebook or YouTube, you can take the plunge and carry out promotional actions with micro-influencers to promote your products.
Campaigns with micro-influencers can be much more effective than those with mega-influencers.
In general, it is easier to find specific micro-influencers related to your business sector or industry, and very loyal communities are generated around them with a high level of engagement towards their posts. In addition, their rates are usually not as high as those of large-scale influencers.