Tips for writing industrial content

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We have already talked many times about the importance of having a content-based marketing strategy. A technique that is becoming increasingly important in B2B companies thanks to the high return on investment it represents.

But it is not enough to sit in front of the computer screen and write like there is no tomorrow. If we really want our blog to be successful, we have to know what and how to write . Content marketing is one of the main concerns of marketing managers in industrial companies . Therefore, if you are considering an effective content strategy, then don't miss these tips for writing industrial content!

To get off to a good start, you need to understand what your content strategy will be and know who you are writing for: your buyer persona .

We have to take into account the doubts and needs of our potential client, cambodia email list and after defining who our buyer persona is, take advantage of the possibilities that having a blog offers us and be able to resolve them in our posts.

Therefore, before we start writing we have to ask ourselves a series of questions:

Who are my clients?
What are they looking for?
What are your tastes and preferences?
What platforms and devices do they use to communicate and obtain information?


Just as good content will make our blog attractive, there are other aspects that must also be taken into account and that promote reading: design . It is true that a good presentation does not save mediocre content, but it does facilitate and help reading, so simple writing, without excessively long texts or paragraphs and with an appropriate typology helps to capture the attention of Internet users.


Tips for writing an optimal essay
Have you already defined your buyer persona and chosen the style you are going to use in your articles? Grab a pen and paper and write down all these “tricks” that will make your posts get more engagement.

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Choose content that is of interest to your users. Content that provides valuable and quality information.
Don't limit yourself to purely informative content.
Choose Keywords to structure information and SEO.
Create long tail keywords to improve SEO positioning. Google always ranks pages that contain long tail keywords better .
Use a friendly tone to generate greater acceptance and closeness with your potential client.
Don't use overly technical language or overload it with technical jargon.
Make your posts creative , just because they are industrial content doesn't mean they have to be boring.
Make attractive headlines , since they will determine whether they continue reading or “get off the boat.”
Include graphic elements that will capture attention and help with understanding, such as images, infographics, or lists.
Accompany them with audiovisual material , this way they will be more enjoyable and will be of real interest to that potential client.
Use bold to highlight what is most important.
Include internal and external links that reinforce what you are explaining.
Make posts with numbers . For example: “10 tips for…”. This style of article is very well received and captures the attention of readers.
Write posts based on success stories or testimonials . A client speaking highly of their experience with your company or a real event will always be your best letter of introduction and will generate trust and credibility in your buyer persona.
Make tutorials on how to use your product.
It includes data, arguments and technical information that facilitate the path to purchase.