SEO for B2B companies

[Dimaeiya333]

In a previous article we discussed the importance and advantages of developing a B2B website , as well as the main reasons and aspects that must be taken into account when developing or improving it. One of the main reasons we discussed is, “So that they find you.” Having a company website based simply on design is a mistake that many companies still make. It is also important to know that, if the company has a website developed a few years ago, it is possible that it has become obsolete or ineffective at the SEO level , since the algorithms of the main search engines have changed over time and some aspects that previously contributed to organic positioning are now completely useless. So, if your company's website was developed some time ago, it is advisable that you do an SEO study and request advice from an agency that is an expert in web development and SEO for B2B.

A B2B website to be successful, first has to be found
As we have said, it is not enough to have an attractive and well-designed website if in the end the client does not access it because he cannot find it. The best way to make this happen and to get potential clients to visit it is to appear in the first search results every time the user consults a concept or keyword related to our sector, product or service. That is why SEO optimization is one of the main aspects to take into account when developing or improving a website.

What is SEO?
Search engine optimization is the process of improving the visibility of a website in the organic results of different search engines. It is also often referred to by its English title, SEO (Search Engine Optimization).

WIKIPEDIA

SEO has changed a lot in the last few years. We've seen a lot of updates like Penguin and Panda, and how these have turned the way SEO was done 180 degrees upside down. The last big change we've seen is Hummingbird , a completely new algorithm. The big news is that it focuses on what we call semantic search and the knowledge graph , and what's really going to happen hungary mobile phone number list more and more is that short tail traffic (short keywords) is going to be distributed across more websites, so the logical thing would be to work more with long tail keywords , which are more specific phrases made up of several keywords .

In short, Google's algorithms are constantly changing and updated (about 500 times a year), so it is very important to stay up to date and know which changes are relevant and which ones could affect the SEO of our website.

There are thousands of factors that a search engine like Google, Yahoo or Bing use to rank a site, but this large number of factors can be grouped into two large groups:

On-site:

On-site SEO is the one that deals with or relates to relevance. It is the one we work on to have the website optimized and for the search engine to understand the main thing and what we want, so that it positions it correctly. In On-site SEO, we will take into account the optimization of keywords (short tail and long tail) . It is in On-site SEO where we will work on the title, the meta description, the optimization of the URL code, the H1, the loading time, etc.

Off-site:

Off-site SEO, as its name suggests, is the part of SEO that focuses on factors outside the website. In off-site SEO, we will mainly take into account what we call Link Building, that is, the number and quality of links from other pages. Also in off-site SEO, the presence on social networks, the CTR of the website's results in a search engine and mentions in the media are taken into account.