The growth manager works closely with the analytics team, marketing, product designers, product development, and other teams to implement the growth initiatives. Optimize the sales process (i.e., moving users down the sales funnel). Customer Acquisition and Retention Growth managers draw user patterns and lead experiments and growth initiatives to acquire new customers, push leads down the sales funnel, upsell, and nurture existing customers. This initiates strategies that motivate product users to adopt the product, like real estate buyers and sellers, to discover the digital platform’s value.
a company define its growth objective. By analyzing user data, the growth manager will help the albania phone number data company determine where to focus on growth. For example, if many users churn a platform after sign up, should the company focus on customer retention strategies? Prioritize Growth Initiatives The growth manager is responsible for prioritizing growth initiatives based on the success probability, the potential gain from the initiative’s success, and the cost of testing the idea.
Create a Growth Plan The GM will then create a roadmap of growth initiatives to test. This roadmap of growth ideas makes up the growth plan. The growth manager also defines key performance indicators (KPIs) that will measure the growth plan’s progress. For example, if the growth initiative focuses on customer retention, they could measure Orders Per Active Customers (i.e., the average amount of orders customers placed in the platform within some timeframe) after making product improvements.