Stage of maturity
At this stage, demand for products is stable, their quality is already established, as are distribution channels. Sales volumes gradually decrease their growth rates. With the increase in the number of manufacturers of similar products, competition becomes more intense, and this dependence is directly proportional.
As a result, the manufacturer is forced to reduce the cost of the product, as a consequence, a decrease in the level of profitability is observed, and the stage of product aging begins.
The manufacturer focuses student database more on fighting competitors and trying to maintain its position in the market rather than satisfying consumers.
At the maturity stage, it is relevant to carry out the following marketing activities:
various promotions, discounts, bonus programs;
advertising campaigns, the main objective of which is to defend a competitive position;
market change;
product modification;
improving the marketing mix.
The main task is to defend positions in the competitive struggle and maintain efficiency.
Stage of aging
This stage completes the life cycle of the product, it is characterized by stable sales or a decrease in their volumes. Competition is no longer so intense, as many manufacturers leave the market. Advertising costs are reduced.
A completely unfamiliar product may be introduced to the market, better adapted to the existing demand. A new company may appear, working more efficiently.
The implementation of the marketing strategy at this stage involves several stages:
application of merchandising tools;
motivating sales department employees to sell effectively;
stimulation of sales by service maintenance;
liquidation of strategic business units with low profitability.
The main goal of this stage is to maintain production profitability, r