If all that sounds too simple, that’s because it is! CTAs work best when they are easy to understand and wholly descriptive. You can go a bit more in-depth in how to proceed when using linked text CTAs. But, it’s not always necessary if you lead up to it with helpful content. Align CTAs with Your Customers’ Needs Your efforts to create truly compelling content marketing CTAs will fall flat if you don’t align them with your customers’ needs.
Start with a look at jobs to be done to clearly see why your customers even bother engaging belgium phone number data with your brand in the first place. After that, examine where they’re at in the buyer’s journey, reflect on their likes and dislikes, and figure out their ideal next steps. Above all else, do not waste your customers’ time. You don’t want to lead them on a wild goose chase.
buyer’s journey to make a positive impact. Use Strong Action Words If you’d like to drive conversions with your content marketing strategy – and you do, of course – then your CTAs must use strong action words. A great CTA inspires action, adds a sense of urgency, and alleviates anxiety about decision-making. There shouldn’t be any, “should I or shouldn’t I,” involved.