The Law of Conservation of Schemes

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Supply and demand are difficult to match, the Internet is underdeveloped, information is extremely asymmetric, and sellers are powerful.

Silver since 2008

Supply is easy to match demand, supply exceeds demand, Internet information is well developed, and buyers are strong.

Another trend is that the sales channels of overseas buyers have also been impacted by e-commerce since 2008, resulting in channel fragmentation. In fact, this is more beneficial to small businesses, because some small overseas businesses have imperfect supply chains and their needs need to be met by more flexible small and medium-sized exporters (SOHO).

Many old methods and means used by predecessors cannot be sustained and replicated. For example, development letters. In the past, sending development letters was very effective because information was not so developed and it was relatively difficult for overseas customers to find suppliers. It was relatively easy to deal with more proactive and professional sales personal services. Now, Alibaba and exhibitions are numerous. If you still send development letters mechanically, customers will azerbaijan telegram number database be immune. Unless you come up with some development letter routines, there is still a little hope (such as Teacher Yibing's Mail Group). If it is just a simple template development letter, it is basically a one-way trip.

You can think about it from another perspective. For example, if you are harassed by sales calls day after day, you have become immune to them. You hang up directly when you see the caller ID on your landline, or, like me, install some XX assistants on your phone and hang up directly when you see a harassing call marked. Then the people who make such calls are actually very miserable, and the conversion rate is getting lower and lower.

Therefore, everyone should remember that any marketing & sales trick will become less effective the more people use it. This is why it is important to seize the bonus period and window period.

So how do we survive in a more competitive market?

In the past, we could get something for nothing by relying on information asymmetry, but now the probability of such opportunities is getting smaller and smaller. Only by improving the comprehensive strength of our enterprise can we win in the long run.