How Google+ helps us improve our SEO positioning in B2B

[Dimaeiya333]

Google+ is a social network created by Google in 2011, born with the intention of challenging Facebook 's monopoly as the social network par excellence. However, the uses of Google+ are totally different from those of Facebook , focusing more on a professional level, and allowing us a series of advantages in SEO positioning. It was not in vain that it was created by the largest internet search engine.

Google+ had 400 million active users in the first quarter of 2014, while Twitter has 560 million, LinkedIn 240 million and Facebook over 1 billion users. 41% of the population that frequently uses social media uses Google+ and 70% of international brands have profiles on the social network.

Google+ allows B2B companies to create pages and develop relationships with custom chief vp sales marketing officers email lists ers and potential customers on multiple levels. People can add a Brand or Company to a specific Google+ circle , share a Google Page with their network, and interact with content posted by that company.

Users can +1 a business's public profile updates, leave comments, upload photos, and can tag the business in them, encouraging other users to also click the button to express how great it is.

This can significantly increase our website traffic and helps increase our search rank, the more people share our content, the more signals we send to the Google search engine indicating that our content and company is relevant and worthy of sharing with others. This adds to our credit in the search rank adding more importance and credibility to our website .