After a solid time of email campaigns, your customers will be used to hearing from you by email regarding your company as a true and reliable source of information. Social media It is nearly impossible to talk about Digital Marketing strategies without mentioning social media. Networks such as Facebook, Instagram, and LinkedIn have evolved from merely casual platforms to places full of business opportunities. Besides feeding your social profiles with content related to your solutions, you can use it to bring your persona a little closer.
Modern consumers are used to interacting with brands on social media and may even perform sales while brazil phone number data using such tools. To make good use of social media, it is essential to understand which ones are more relevant to your audience. This is the kind of information you can find by conducting quick research or interviewing your client. However, you can have an idea just by considering the different characteristics of these channels.
While the first one is a network focused on pictures and videos, the latter is used only for professional purposes. So, if your persona is B2B, it makes much more sense to invest in LinkedIn, don’t you agree? Remember: even though some social media may fit better than others in your strategy, that does not mean you shouldn’t work on more than one.