advertisement in Yandex.Direct
Advertisements on Yandex.Direct must comply with the information provided on their website, but we can highlight the main formats that are used:
text and graphic advertisements;
graphic ads;
dynamic ads;
smart banners.
Each of these formats has benefits of reaching overseas chinese consumers in europe its own subtypes, which differ from each other in structure, content and form of display, so you will definitely be able to find a suitable option. The only thing is, do not forget that your ad must remain clickable, so follow these simple rules:
Form a semantic core.
Decide on the main key phrases, then expand them with new ones or remove unnecessary ones, thereby increasing the capabilities of your advertising. Incorrect keys will lead to the fact that no one will click on your ad, and therefore, you will not have to wait for sales either.
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This will help you provide the most accurate and detailed information about the product, which will attract the attention of customers. But this point has another advantage: a more detailed ad will be able to take up more space in the search engine.
Features of creating an ad in Yandex.Direct
Here are some tips on how to create the right ad:
There is no need to repeat the same text several times, but in different words: it is better to talk about something else.
Use only verified data, the importance of which for the buyer leaves no doubt. For example, if your ad on Avito is about apartment renovation, it is best to write about the timing of the manipulations and the price.
Write additions, this will help you tell as much as possible.
The text must contain a unique selling proposition that will make your ad unique among your competitors.
When choosing from several offers, the buyer will definitely choose the one that appeals to him the most. It is especially worth understanding what your target audience likes, understand what interests them, what they pay special attention to.