Basic principles of creating an advertisement
Posted: Mon Jan 20, 2025 3:11 am
Consider relevance
In the title you should indicate a keyword that reflects the essence of the ad, and in the text it is advisable to indicate the phrases that the user enters into the search bar.
Take certain USPs (“price from...”, “3-day discount”, etc.)
In this case, specificity will self employed database play into your hands, but general phrases should be avoided. Moreover, try to express your thoughts clearly and distinctly, without wasting words.
Competitive analysis
Form your texts based on your competitors' offers. Try to make your ad with the same USP look as presentable as possible.
Add extensions
The more of them you add to your ad, the more templates you can fit. However, you should avoid repeating the USP: change them in different parts to avoid duplication. Such a scheme will help the user get all the necessary information.
For one group, make 2-4 different advertisements.
This way you can publish them variably. Each group can have a separate set of USPs as a purchase trigger, which should be taken into account when working with each individual client, ensuring variability. For example, indicate the discount percentage in one, and the promotional price in another.
Use CTAs (such as: “call”, “hurry”, “choose quickly”, etc.)
By calling for action, you can show the buyer what exactly you expect from them now (a call, an order or an application). Only testing advertisements will help you choose the most winning words.
Basic principles of creating an advertisement
Of all the ads available today, the ones that convert the best are:
filled in accordance with the above rules;
include USP (prices, promotions, discounts, etc.);
have a direct link to the product that the user is interested in. For example, if an online advertisement contains information about the sale of an apartment in a new building, then after clicking on the advertisement you should be redirected to the website of a specific building, and not the entire residential complex or developer;
When using banners, publish more photos with people: they convert better than other photos.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
In the title you should indicate a keyword that reflects the essence of the ad, and in the text it is advisable to indicate the phrases that the user enters into the search bar.
Take certain USPs (“price from...”, “3-day discount”, etc.)
In this case, specificity will self employed database play into your hands, but general phrases should be avoided. Moreover, try to express your thoughts clearly and distinctly, without wasting words.
Competitive analysis
Form your texts based on your competitors' offers. Try to make your ad with the same USP look as presentable as possible.
Add extensions
The more of them you add to your ad, the more templates you can fit. However, you should avoid repeating the USP: change them in different parts to avoid duplication. Such a scheme will help the user get all the necessary information.
For one group, make 2-4 different advertisements.
This way you can publish them variably. Each group can have a separate set of USPs as a purchase trigger, which should be taken into account when working with each individual client, ensuring variability. For example, indicate the discount percentage in one, and the promotional price in another.
Use CTAs (such as: “call”, “hurry”, “choose quickly”, etc.)
By calling for action, you can show the buyer what exactly you expect from them now (a call, an order or an application). Only testing advertisements will help you choose the most winning words.
Basic principles of creating an advertisement
Of all the ads available today, the ones that convert the best are:
filled in accordance with the above rules;
include USP (prices, promotions, discounts, etc.);
have a direct link to the product that the user is interested in. For example, if an online advertisement contains information about the sale of an apartment in a new building, then after clicking on the advertisement you should be redirected to the website of a specific building, and not the entire residential complex or developer;
When using banners, publish more photos with people: they convert better than other photos.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template