Prepare supporting content for your videos.
Posted: Mon Jan 20, 2025 3:30 am
In the B2B market , video opens the door to dialogue, draws your audience's attention, and makes them select you as part of their solutions. But you must have content that supports your presentation, that helps teams or decision-makers know that you are the right solution provider for their problems. Content that certifies what the audience has seen in less than two minutes. One way to do this is to include your URL or a call-to-action at the end of the video that expands on the content of your video's message.
customer engagement
Let your customers speak for you.
Satisfied customers are your best ambassadors in the B2B market , making your message more credible and generating desire and interest among new or potential customers. We tend to put more value on the real experiences of others. On the other hand, customer testimonials demonstrate results.
Share your video marketing campaigns on social media
Share and distribute your knowledge.
Publish your content on social media , make it accessible. Your audience is framed within teams or communities of people who make decisions and work together to evaluate services and products. This makes it possible for you to be easier to find. Offer the possibility of sharing and invite people to do so; the growth of knowledge will be exponential, it will improve your relationship with the audience and increase it. Perhaps your future potential clients are among them.
production quality resized 600
Production quality.
This doesn't mean you have to have a big budget to make the best video. Often, w coo email address lists ith few resources - a cell phone, drawings, photographs and other everyday items - you can make quality productions that convey the desired message in a clear and direct way. Be excellent, polish your messages, don't hold back anything that could be improved.
In summary:
Study your audience.
Define your messages.
Be concise and direct.
Reinforce your message with documentation and content.
Don't be afraid to share and open your horizons.
Be original and different.
Become the protagonist of your marketing campaigns.
Content Marketing
customer engagement
Let your customers speak for you.
Satisfied customers are your best ambassadors in the B2B market , making your message more credible and generating desire and interest among new or potential customers. We tend to put more value on the real experiences of others. On the other hand, customer testimonials demonstrate results.
Share your video marketing campaigns on social media
Share and distribute your knowledge.
Publish your content on social media , make it accessible. Your audience is framed within teams or communities of people who make decisions and work together to evaluate services and products. This makes it possible for you to be easier to find. Offer the possibility of sharing and invite people to do so; the growth of knowledge will be exponential, it will improve your relationship with the audience and increase it. Perhaps your future potential clients are among them.
production quality resized 600
Production quality.
This doesn't mean you have to have a big budget to make the best video. Often, w coo email address lists ith few resources - a cell phone, drawings, photographs and other everyday items - you can make quality productions that convey the desired message in a clear and direct way. Be excellent, polish your messages, don't hold back anything that could be improved.
In summary:
Study your audience.
Define your messages.
Be concise and direct.
Reinforce your message with documentation and content.
Don't be afraid to share and open your horizons.
Be original and different.
Become the protagonist of your marketing campaigns.
Content Marketing