Business promotion: rules, methods, tools
Posted: Mon Jan 20, 2025 3:52 am
What are we talking about? Business promotion is the key to its success. Any company should have working channels through which it will talk about itself. This does not always mean large investments, but any method requires consistency and calculation.
What to pay attention to? It is obvious that small businesses and holdings will be promoted differently. However, there are universal methods that can give results regardless of the type of product.
The article explains:
Where to start overseas chinese in worldwide data promoting any business
Business Promotion Strategies
Development of a business promotion strategy
Offline methods of business promotion
Online methods of business promotion
Business promotion in social networks
Social methods of business promotion
Universal methods of business promotion
The nuances of promoting small businesses
3 Mistakes in Business Promotion
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
Download for free
Where to start promoting any business
To begin the process of promoting your business, you need to take three steps:
Set a goal
This step determines the choice of methods that marketers will use. The goals of business promotion may differ in each specific case. For example, it is necessary to expand sales, increase the median check, attract visitors to the corporate portal or point of sale, increase the loyalty of the target audience, brand recognition, the number of subscribers in social networks.
Social Media Promotion
Source: shutterstock.com
The lack of a clear goal will not allow us to determine how effective a particular promotion channel was.
Conduct a target audience (TA) analysis
Each type of business has its own circle of potential consumers who are interested in its product. Before developing advertising and starting sales, it is necessary to study the target audience, figure out who is interested in the promoted product/service and where to look for customers. Expensive and well-thought-out advertising materials will not bring the desired result if they are not seen by interested consumers. At the same time, even a simple solution with placing a contact phone number on the rear window of a car can provide many buyers if it is noticed by representatives of the target audience.
What to pay attention to? It is obvious that small businesses and holdings will be promoted differently. However, there are universal methods that can give results regardless of the type of product.
The article explains:
Where to start overseas chinese in worldwide data promoting any business
Business Promotion Strategies
Development of a business promotion strategy
Offline methods of business promotion
Online methods of business promotion
Business promotion in social networks
Social methods of business promotion
Universal methods of business promotion
The nuances of promoting small businesses
3 Mistakes in Business Promotion
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
Download for free
Where to start promoting any business
To begin the process of promoting your business, you need to take three steps:
Set a goal
This step determines the choice of methods that marketers will use. The goals of business promotion may differ in each specific case. For example, it is necessary to expand sales, increase the median check, attract visitors to the corporate portal or point of sale, increase the loyalty of the target audience, brand recognition, the number of subscribers in social networks.
Social Media Promotion
Source: shutterstock.com
The lack of a clear goal will not allow us to determine how effective a particular promotion channel was.
Conduct a target audience (TA) analysis
Each type of business has its own circle of potential consumers who are interested in its product. Before developing advertising and starting sales, it is necessary to study the target audience, figure out who is interested in the promoted product/service and where to look for customers. Expensive and well-thought-out advertising materials will not bring the desired result if they are not seen by interested consumers. At the same time, even a simple solution with placing a contact phone number on the rear window of a car can provide many buyers if it is noticed by representatives of the target audience.