Increased conversions: in the pre-purchase

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phase, the customer may be struck by endless doubts and questions both on the functioning of the product, on details of the services offered or to understand if that good or service can actually meet their needs. A prepared customer care, both technically and empathetically, is able to increase conversions as it can "convince" the customer to purchase by explaining what the advantages of the products or services offered will be. But be careful, I'm certainly not saying that customer service should push and convince to purchase, but accompany the user in his choice: selling something forcibly to the customer could lead to dissatisfaction with both the product and the experience, and it is exactly the opposite effect that we want to obtain from customer care.

Increase earnings with good egypt business email list customer care Strengthening the brand reputation: offering the customer assistance with excellent technical preparation that quickly finds the solution to their doubts and problems is what will differentiate you from your competitors. If even just one satisfied customer speaks about you to someone, the positive word will start to go around and around again, increasing the knowledge, but also the reputation, of your brand compared to others. Ecommerce that do not offer good customer service are destined to fail precisely because they do not have a good reputation. In fact, they have a reputation as those who “don’t respond to complaint emails,” “I don’t want to buy because I don’t really understand how this product works,” or “I will never buy again because they were rude/couldn’t help me.

” Up-selling and cross-selling possibilities: one of the marketing objectives of a good e-commerce is to make the customer purchase more products that are synergistic with each other (cross-selling) and, if possible, the most expensive product of a given line. To do this, it is very useful to offer a dedicated experience that can be achieved thanks to a good customer service that will recommend the customer more products that are suitable for him. But not only that. If the customer has a good user experience, he will also be more inclined to leave many of his data such as telephone numbers, emails and to save his payment data.