8 Reasons Why Content Marketing Should Be Part of Your B2B Strategy

Dimaeiya333 · Post by **Dimaeiya333** » Mon Jan 20, 2025 4:18 am

What is B2B content marketing?
Did you know that your business is part of the publishing industry? You may not be aware of it, but B2B marketers today must generate valuable content for their potential and current customers, regardless of the sector their company is part of.

Read the definition of content marketing here .

B2B content marketing includes the following actions:

A social media post announcing your company's attendance at an industry conference.
An article on industry trends.
A recording of a webinar that includes valuable content about some marketing technique.
A blog post with 5 tips to help you face the challenges of the sector (like this blog post!)
An article on annual trends.
A newsletter with tips and reminders.
A success story.
A white paper (study).
They provide a lot of value. What are the benefits of B2B content marketing for your business? From generating new leads to customer loyalty and thought leadership, here are eight benefits.

1. Helps generate new leads for your business
HubSpot statistics say that if you create a good blog relevant to your customers, you can attract 67% more potential customers than without a blog. When you publish content on digital channels, you can improve the likelihood that new customers will find out about your company and your services.

2. B2B content marketing gets you new clients
More than half of B2B companies have acquired new customers thanks to their blogs (Hubspot too). Whether your content is what first caught a prospect’s eye on Google, or a white paper or case study they downloaded on your site, content marketing plays a major role in the B2B buying lifecycle.

3. Improve your SEO WEB positioning
Search engines value fresh, relevant and indexed content. By hosting content on your website – whether through blogs, articles or the text itself – you can improve your SEO ranking and increase the chances of a user finding your website. Potential customers will discover your website when they search for relevant keywords.

4. Attract more traffic to your website
With SEO and content on social media, you can significantly increase visits to your website. According to Hubspot, if you have 51-100 pages on your website (each blog post is considered a unique page), you will be generating 48% more traffic than if you had less than 50. Increased traffic means greater interaction, which translates into increased revenue.

5. Content marketing promotes a culture of thought leadership
By tasking your employees with creating new content on a regular basis, you'll be fostering a culture of research and thought leadership. In a rapidly changing industry, content marketing can help you encourage your team to stay up to date on changes and trends. That knowledge is invaluable for new business and product developments. Plus, account managers and subject matter experts can help you generate valuable content.

6. Content marketing will save you time
“ That sounds great , but I do n’t have time , ” is a common complaint from B2B marketers about content marketing . According to the Content Marketing Institute , 70 % of B2B marketers cite lack of time as a challenge to creating great content . Content marketing will actually save your marketing and sales teams time in the long run .

How often does a potential customer ask for a call , a product demonstration or detailed information ?

Content marketing actually saves your business time . By recording your product demo on a vp communication officers email database webinar and making it available on demand , or by creating blog posts , case studies , etc. , potential customers can engage with your products and services on their own time . With a little upfront investment , creating valuable content can save you valuable time down the road .

7. Improve your customer loyalty
According to Roper Public Affairs & Corporate Communications, 61% of people feel better about a company that offers them personalized content. Content marketing involves delivering relevant, targeted, and personalized content to your current customers. By keeping your current customers engaged and up to date with great content, you will improve your customer retention in the long run.

8. It helps you create a community
When your business shares content on social media , it becomes a hub for fresh , relevant information . Plus , social media has the added benefit of allowing your current customers to interact with each other . According to Inbound Writer , content is one of the top three reasons someone follows a brand on social media .

Additionally , 6 out of 10 users will recommend a brand they follow via social media . By fostering a customer 's following on social media , a B2B marketer can build a community of enthusiastic users of their services .