At the top level, select bloggers using:

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First, you need to have a clear idea of ​​who your target audience is, what their interests/needs are, and based on that, build a hypothesis - what kind of content they will be interested in. Then you can start looking for authors (bloggers).

Without understanding the target audience and its profile, you will not be able to find the right blogger and select the right message, format, USP and CTA. It is important to work from the needs of the audience, product features and everything in between.


castdevs

Conduct a survey among those who have already purchased your product to understand what else your customers are interested in. If it is design/visuals/beauty/fashion, then fashion bloggers are your way.

hypotheses

Let's say you sell online programming courses and assume that your potential clients are interested in conspiracy theories and trash content in addition to gadgets and technology. Here's a hypothesis france customer email list based on the fact that your audience spends a lot of time at the computer and in reality they lack adventures and activities.

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previous experience

If you have already had advertising campaigns with bloggers, you should take into account the results and adjust the new integration based on the data.

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And this is how I look for the right bloggers for projects:

( previously ) I typed blogger categories into a search engine and looked for similar ones on the topic through YouTube or Telegram recommendations. This is a suitable method if you are looking for authors on your own and from scratch, but it is quite long, monotonous, and not the most effective.