Technically, if you find yourself using data about your audience to develop content that is tailored to their interests, their featured influencers, etc., you are actually using Big Data to produce your content.
However, Big Data could bring you more than that:
1. Create content ideas based on the data you already have
At this point you should know your keywords and target audience, so you can create engaging titles.
Were there common questions in FAQs for your products or services? Put them on your calendar!
The Internet is for exploring, so go beyond these FAQs and use venezuela whatsapp resource platforms like Quora to find out what your audiences are wondering lately.
Google can give you ideas for great topics with its suggested results; start with your keywords and see where they take you.
Use tools like Google Keyword Planner and match your ideas to the keywords you want to boost within your content.
Use tools like BuzzSumo to measure what type of content format is most useful to your audiences. Maybe for one keyword a video is more appropriate, and for another an infographic is more appropriate.
Constantly analyze your competitors: check their position on Google.
2. Test headlines with A/B tests
Don't shoot in the dark: the headline must be effective enough to capture your audience's attention. Use data to create it.
Testing in search: Please note that Google allows variations of the same article to exist without affecting its ranking, provided that the content owner specifies that these duplicates are temporary.
Social media testing: Facebook ads are an effective form of A/B testing on social platforms. You can test multiple headlines and measure which one gets the highest click-through rates.