For brands, it can bring the following three major commercial values. Promoting OMO can promote the integration of online and offline members, the integration of store staff, and the integration of marketing. Through the integration of these three aspects, store traffic can drive new customers and create online traffic, and online remarketing advertising can drive e-commerce conversion rates. , and simultaneously drive store performance. Create a quick circle of iron fans The integration of membership information allows customers to enjoy consistent membership rights online and offline, as well as continuous after-sales service.
It allows consumers to contact brands through multiple channels while repeatedly confirming their purchase needs; and provides personalized and exclusive Marketing content can increase customer stickiness and favorability, thereby creating exclusive brand fans. Improve brand marketing effectiveness Centrally classify customers according to lithuania mobile phone number list consumption patterns, purchase records and other information, and automatically attach different "labels" to facilitate personalized and precise promotion every time when conducting marketing activities, making the marketing effect more significant and assisting Store personnel quickly grasp consumer needs.
How does the OMO business model integrate online and offline? If you want to integrate online and offline through the OMO business model, you must not act blindly. The following are 3 steps to help you prepare for the launch of digital transformation and create a new OMO virtual-real integration experience step by step! Lower the threshold for membership If you want store staff to encourage more customers to join as members, in addition to providing a proper reward system, introducing a simple and easy-to-understand member membership mechanism without increasing the workload of store staff can also increase customers' willingness to join.