have access to the different advertising tools on TikTok that the functionality offers, namely TikTok Shop Ads. These allow you to promote posts with a product button or create and promote posts of this type from scratch.
On the other hand, by joining TikTok Shop you will also be phone number data able to use analysis and performance tools to understand how transactions are performing.
Finally, TikTok Shop has an integrated affiliate program through which you can collaborate with content creators on your product posts.
TikTok Shop vs. Showcase, why are they different things?
We've alre
ady told you what the showcase tab is, but did you know that you can have one on your profile without having to join TikTok Shop? That's right. Brands that have a TikTok Shop will also be able to access the showcase, but having a showcase tab doesn't necessarily mean that you're registered with TikTok Shop.
Shop tab. Source: business.tiktokshop.com
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