B2B Digital Marketing Trends for 2021
Posted: Sun Dec 22, 2024 6:04 am
The pandemic has completely changed the way businesses operate: new ways of working, new product and service offerings, different ways of relating to our customers in a world that suddenly became more digital than ever. In the midst of all this, what are the B2B digital marketing trends for next year?
Many workers are expected to remain remote or in hybrid work arrangements, and businesses will continue to find new ways to communicate with their customers through digital channels, whether by promoting their existing products and services, or by creating new solutions to adapt to changing needs.
In this context, consulting firms have already published the main trends expected for digital marketing during 2021. Below we compile the ones we find most interesting:
Social media to generate engagement and customer retention
Generating authentic interactions and connections with existing users and customers has always been important, and now even more so in these times of physical distancing, when the amount of time people spend online, searching for products, brands, connecting with colleagues, etc., has increased exponentially.
It is important to keep in mind that you don't have to be there just for the sake of it, and that having a presence on social media should not be limited to publishing a couple of weekly posts that are decided on at the same moment: you should strategically choose where to be, why and what the editorial lines will be under which you will seek to generate conversations (always keeping in mind how this will contribute to business objectives).
Consolidation of voice searches
We have already talked about the importance of organic positioning of our brand, that is, that our company appears in the first places on Google. And now, as a trend for 2021, we have the consolidation of voice searches.
While this is a crucial issue for local businesses, in B2B we must also start to think about what content on our website we need to modify so that it answers users' questions related to our products and services: the information must be more direct and conversational, and fit perfectly with the search intent.
You may be interested in reading: Why and how to implement an organic positioning strategy for my B2B company?
Improving retention through segmentation (or hyper-personalization)
We know that it costs less money to keep our country area code philippines existing customers (and develop them with cross-selling or up-grades) than to generate new business from scratch, however, we tend to focus all our marketing and sales efforts only on acquisition, and little or nothing on retention, development and loyalty.
This is something we must prioritize before facing this trend: Hyper-personalization is now sounding strong in the B2B world as well.
We have begun to see how, through automation tools, we can be present with timely and valuable communication for each stage of the customer journey, without this requiring a high demand of time, human resources or money.
And this is one of the biggest challenges we face today, sending relevant information at the right time. Improving this process will determine whether we can be present in the early stages of the purchasing process (with the advantage that automation brings to business scalability).
Many workers are expected to remain remote or in hybrid work arrangements, and businesses will continue to find new ways to communicate with their customers through digital channels, whether by promoting their existing products and services, or by creating new solutions to adapt to changing needs.
In this context, consulting firms have already published the main trends expected for digital marketing during 2021. Below we compile the ones we find most interesting:
Social media to generate engagement and customer retention
Generating authentic interactions and connections with existing users and customers has always been important, and now even more so in these times of physical distancing, when the amount of time people spend online, searching for products, brands, connecting with colleagues, etc., has increased exponentially.
It is important to keep in mind that you don't have to be there just for the sake of it, and that having a presence on social media should not be limited to publishing a couple of weekly posts that are decided on at the same moment: you should strategically choose where to be, why and what the editorial lines will be under which you will seek to generate conversations (always keeping in mind how this will contribute to business objectives).
Consolidation of voice searches
We have already talked about the importance of organic positioning of our brand, that is, that our company appears in the first places on Google. And now, as a trend for 2021, we have the consolidation of voice searches.
While this is a crucial issue for local businesses, in B2B we must also start to think about what content on our website we need to modify so that it answers users' questions related to our products and services: the information must be more direct and conversational, and fit perfectly with the search intent.
You may be interested in reading: Why and how to implement an organic positioning strategy for my B2B company?
Improving retention through segmentation (or hyper-personalization)
We know that it costs less money to keep our country area code philippines existing customers (and develop them with cross-selling or up-grades) than to generate new business from scratch, however, we tend to focus all our marketing and sales efforts only on acquisition, and little or nothing on retention, development and loyalty.
This is something we must prioritize before facing this trend: Hyper-personalization is now sounding strong in the B2B world as well.
We have begun to see how, through automation tools, we can be present with timely and valuable communication for each stage of the customer journey, without this requiring a high demand of time, human resources or money.
And this is one of the biggest challenges we face today, sending relevant information at the right time. Improving this process will determine whether we can be present in the early stages of the purchasing process (with the advantage that automation brings to business scalability).