How much does an influencer get paid?

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Remember that influencer rates vary depending on the category they fall into; according to a report by Hype Auditor, an average content creator can earn $2,780 euros per month , micro-influencers $1,333 per month , and mega-influencers around $ 14,370 per month.

Please note that prices are also defined within the collaboration agreements with brands and the types of publication. In Spain, Instagram influencers such as Laura Escanes with almost two million followers charge between 2,700 and 4,500 euros per post. Likewise, Paula Echevarria , with more than 3.6 million followers on Instagram, charges between 6,000 and 10,000 euros on average per post.

If you want to calculate a specific rate, we recommend using our Kolculator , a rate calculator for sponsored content by influencers on Instagram. For both influencers and businesses, with this tool you can get an estimate of the value of the content (posts and stories) shared on any Instagram profile.

6 tips if you want to be an influencer and collaborate with brands
If you want to be an influencer and succeed in the world of fashion, sports, beauty or any other area of ​​interest, then it is important that you keep in mind some tips. Here are 6 tips to be an influencer and get to collaborate with brands .

1. Define your niche
The first tip we give you in this process to become an opinion leader on social media is to identify your market niche. To do this, you must take into account your tastes, interests, image and mastery of the subject. As an influencer, you will have to spend many hours of work preparing yourself and creating constant publications, so the content must be about a topic that you are passionate about. On platforms such as Instagram, TikTok , Facebook or Pinterest, you will find various categories to focus your content.

Main topics:
Fashion
Trips
Lifestyle
Beauty
Sports
Gambling
Technology
video games
Food
These are some examples of niches, but you should know that in the social media business there are hundreds of topics that will allow you to connect with your audience. In the process, it is also valid to test different niches , because you may be able to develop more easily in an area that you may not have considered a priority.

It's also a good idea to research the industries you're interested in and the hashtags on design directors managers email lists different platforms to get inspiration. Another key is to check out what influencers in that niche are doing, as it can give you more tools for your choice.

We recommend reading the Kolsquare blog: TikTok content categories: relevant for influencer marketing campaigns.

2. Create your personal brand
Before you start building a community of followers, you must have built your personal brand . In the case of influencers, personal branding allows them to be references in their areas of work, and therefore, to be figures for future marketing campaigns.

The first step in this process is to ask yourself: What do I want to be known for? Think of your influencer brand like you would any other business, including an introduction to your personality, interests, values, and passions.