Creating a feeling of inferiority in the client
Posted: Mon Jan 20, 2025 5:55 am
We have already talked about images of positive people, cute animals, which are used to create a favorable emotional background around the product. There is also a reverse technique - images of sad people with wrinkles, teenagers who have difficulty communicating because of bad breath, young girls who cannot go to a party because they have acne on their face. In this context, the product is presented as an ideal means of helping to solve these and many other problems. A person wants to feel no worse than others in anything, and if you convince him that acne lotion will help overnight, the consumer will happily buy it.
Visual images that illustrate the stunning effect of using cosmetics can be processed by graphic editors. Instant action can be achieved by carrying out cosmetic procedures that are not mentioned in advertising. Thus, it is not always worth believing a beautiful picture on the screen.
Promotion of a new product
When a new product is introduced advertising database to the market, it is often placed on the shelf next to products that are in stable demand. In this case, the buyer will almost certainly see the new product and will be able to build an associative series: if this product is placed next to the one that everyone buys, then it must be no worse.
Golden shelves
Golden shelves are a display case with goods, which is placed directly at the eye level of a person. Obviously, when a visitor enters the sales area, the first thing that comes into the field of view of the visitor is the goods located on it.
No store will provide a place on the gold shelf for free; for placing the product in plain sight and increasing sales, the supplier gives the seller a percentage of the proceeds or a fixed amount. These costs are included in the price of the product, so the buyer ultimately reimburses them. For this reason, purchasing a product on the gold shelves is almost always unprofitable for the client.
Carts
If you walk around a grocery store with a basket, you are unlikely to want to carry 10 kilograms of goods for a long time and will try to leave quickly. If you take a cart, you will spend much more time in the store without feeling tired.
Carts as a marketing tool for a store
In addition, psychologically many shoppers are prone to the desire to fill the cart until there is no room left; they will not go to the checkout with one packet of sugar and pasta.
Another non-obvious point. The wheels of shopping carts are often designed to turn away from the straight direction, and this forces the visitor to pay attention to the products he was not looking for. As a result, the purchase receipt can increase significantly and increase the seller's profit
Visual images that illustrate the stunning effect of using cosmetics can be processed by graphic editors. Instant action can be achieved by carrying out cosmetic procedures that are not mentioned in advertising. Thus, it is not always worth believing a beautiful picture on the screen.
Promotion of a new product
When a new product is introduced advertising database to the market, it is often placed on the shelf next to products that are in stable demand. In this case, the buyer will almost certainly see the new product and will be able to build an associative series: if this product is placed next to the one that everyone buys, then it must be no worse.
Golden shelves
Golden shelves are a display case with goods, which is placed directly at the eye level of a person. Obviously, when a visitor enters the sales area, the first thing that comes into the field of view of the visitor is the goods located on it.
No store will provide a place on the gold shelf for free; for placing the product in plain sight and increasing sales, the supplier gives the seller a percentage of the proceeds or a fixed amount. These costs are included in the price of the product, so the buyer ultimately reimburses them. For this reason, purchasing a product on the gold shelves is almost always unprofitable for the client.
Carts
If you walk around a grocery store with a basket, you are unlikely to want to carry 10 kilograms of goods for a long time and will try to leave quickly. If you take a cart, you will spend much more time in the store without feeling tired.
Carts as a marketing tool for a store
In addition, psychologically many shoppers are prone to the desire to fill the cart until there is no room left; they will not go to the checkout with one packet of sugar and pasta.
Another non-obvious point. The wheels of shopping carts are often designed to turn away from the straight direction, and this forces the visitor to pay attention to the products he was not looking for. As a result, the purchase receipt can increase significantly and increase the seller's profit