Let's sum it up: how to do rebranding right
Posted: Mon Jan 20, 2025 6:03 am
Rebranding for the sake of rebranding
Don't give up on design and brand elements that have proven their effectiveness. In other words, if it ain't broke, don't fix it, as Link did. No one understood why it was necessary.
Radical rebranding
Mozilla Firefox has embarked on a radical rebranding and removed the fox from its logo, although the company had previously been engaged in regular, but rather "soft" restyling. Users were unhappy . The company had already attempted to change the red fox to a blue one and even to a bird. Complications did not lead to anything good.
Rebranding is a complex and time-consuming task that requires changes within the company, not just a change in visual design: replacing fonts, colors, logos, website design. If you go through this path correctly, the changes israel consumer email list will help the company enter new markets, increase sales and conquer a new audience. Pay attention to every detail so that the brand message is read by the audience and reflects the company's values.
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Don't give up on design and brand elements that have proven their effectiveness. In other words, if it ain't broke, don't fix it, as Link did. No one understood why it was necessary.
Radical rebranding
Mozilla Firefox has embarked on a radical rebranding and removed the fox from its logo, although the company had previously been engaged in regular, but rather "soft" restyling. Users were unhappy . The company had already attempted to change the red fox to a blue one and even to a bird. Complications did not lead to anything good.
Rebranding is a complex and time-consuming task that requires changes within the company, not just a change in visual design: replacing fonts, colors, logos, website design. If you go through this path correctly, the changes israel consumer email list will help the company enter new markets, increase sales and conquer a new audience. Pay attention to every detail so that the brand message is read by the audience and reflects the company's values.
Do you want to stay up to date with the latest news and trends from the world of internet marketing ? Be the first to learn about new digital tools and marketing mechanics, as well as receive advice and life hacks from real professionals - marketers of large companies and practicing top experts?
Subscribe to our channels in VK (@marketing.education) and Telegram (@maed_online_marketeer) and get the most relevant, verified, interesting and useful information about digital promotion in your news feed. Our instructions, checklists, studies, lessons, cases, selections, infographics, exclusive materials and, of course, MEMES will help you level up, find new ideas, expand your professional horizons and be in the know. And subscribers will also receive special bonuses from MAED and partners.