The 10 most mentioned makeup brands by influencers

[Dimaeiya333]

The world of beauty and influence in 2023 is more diverse, more inclusive, and more consumer-centric than ever before. It offers new opportunities for brands and influencers willing to adapt and innovate to meet changing consumer expectations.


Kolsquare Methodology
This study, based on Kolsquare data analysis, presents the performance of beauty brands (makeup, skincare, haircare and fragrance) worldwide. It is based on the analysis of millions of Kolsquare influencers, including more than 536,009 profiles that have mentioned one of the 202 beauty brands or used one of their brand hashtags at least once. The 7,698,391 posts analysed between July 2022 and August 2023 were identified through brand mentions and hashtags on Instagram, YouTube, TikTok, Facebook and Twitter.

This data is taken from our study “ Influencer Marketing in the Beauty Se vp maintenance mailing lead ctor in 2023 ”, available for download here .

The 10 most mentioned makeup brands by influencers

1. Charlotte Tilbury
Charlotte Tilbury Beauty is a renowned cosmetics and skincare brand known for its high-quality, luxurious products. With 168,142 reviews , the brand offers a wide range of makeup items including foundations, lipsticks, eyeshadows, mascaras, and more. Charlotte Tilbury products are often praised for their innovative formulas, exquisite packaging, and focus on achieving a timeless, glamorous look. They have collaborated with @ncutigatwa (2.5M followers on Instagram) as an ambassador for the new Magic Hydrator Mist.

2. Dior Beauty
In third place is Dior Beauty with 150,334 mentions . Its products often feature sleek packaging and are formulated with both fashion trends and timeless elegance in mind. The brand frequently collaborates with renowned makeup artists and fashion designers to create limited edition collections and runway-inspired looks.

3. L'Oréal Paris
L'Oréal Paris is a prominent and globally recognized brand in the cosmetics and beauty sector. With 121,615 mentions , it is a subsidiary of the French multinational cosmetics and beauty company L'Oréal Group. L'Oréal Paris is known for offering a wide range of beauty and personal care products that are widely available in pharmacies, supermarkets and beauty stores around the world. The brand is known for its affordability and accessibility, making high-quality beauty products accessible to a wide audience.