As soon as a consumer learns about a new product, he or she searches for more detailed information about it on the Internet. It is good if there is an official website where one can find out what is necessary about a product or service. However, sometimes this is not enough to create a desire to purchase a product. If the first page of the search contains several articles about the company's product, posted on authoritative resources, the consumer's trust will increase.
Filling search results with positive materials about the company
If you have just recently announced your project, publications in online media will help convey its idea, goals, advantages and prospects to potential clients. In the future, when the company takes a strong position in the market, friendly mass media will support the brand's reputation. If some sites contain negative information about the company or its products, properly prepared materials will help smooth out the unpleasant impression and improve the company's image.
For example, one foreign company facebook database facebook database was going to enter the Russian market and ordered support services from PR managers. The organization had publications in electronic media and a good official website, but the problem was that all the materials were posted back in 2015. Anyone looking for information about this company might think that it has not been operating for a long time. The main task of the managers was to create a positive information field by publishing new materials in the media. At the moment, search results contain fresh and interesting articles about the company, which increases the interest of potential consumers.
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Increasing project recognition and trust of potential clients
It is possible to increase the level of trust of future consumers by publishing materials in independent sources, such as mass media, bloggers, review sites, etc. Many clients believe that if a brand has received attention from authoritative media, then it can be trusted. A well-designed corporate website and social media account increase the organization's rating.
Brand recognition is very important for any company, regardless of its stage of development. It increases the trust of the target audience (TA), forms a good reputation and promotes services.
If the consumer recalls the brand when necessary, it means that the company has managed to build the right associative series. Of course, brand recognition is influenced not only by publications in the media, but also by other factors - social media management, achievements and awards, fruitful cooperation with major clients, the opinion of authorities.
For example, the creators of the Cars of the World museum, which opened in 2022 in Moscow, ordered PR support. The managers actively filled the search results with various interesting materials to attract potential customers. To do this, they published a number of articles about the museum and cars, and interviewed the creator of the project. Thanks to the work of PR specialists, journalists agreed to talk about the car museum in collections and reports about places that recently opened in Moscow. Thus, specialists were able to announce a new cultural point to a large number of people, and the site became an excellent place for a walk and relaxation.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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