There is some truth in this, it remains to be seen what “stronger” means.
Posted: Mon Jan 20, 2025 6:46 am
It is not always possible to track where the money goes with the help of regular marketing. The same cannot be said about Internet marketing. With it, it is always clear how rationally your funds are used. If you set up the analysis of Internet marketing tools correctly, you can learn a lot of interesting and useful things. For example, when a client who visited your site made a purchase, what ad prompted him to do so, where he is actually located, what kind of computer he has, etc. These are not the deepest settings.
In offline marketing, it is physically impossible to obtain such information. The most you will be able to do is find out that the client came from a leaflet. And even then, this is more a matter of luck than a pattern.
Purposefulness
Offline advertising works well only lawyer database for mass and well-known products. In other cases, it practically does not fulfill its role. Remember that the second most popular customer objection after “It’s expensive” is “I need to think about it”? And people start doing this by searching the Internet. Especially if there is still little information about your product.
The chain of actions today looks like this: a person saw an offline advertisement for a product or service and started searching for information about it on the Internet. Based on the search results, he makes a targeted decision to buy. It turns out that the offline space creates demand, and the Network satisfies it.
Do you want to get clients living in the center of Moscow and using Apple computers to search the Internet? Simple settings - and now, having determined that a person from Moscow is visiting your site from an Apple device, the price of goods or services on the resource automatically increases by 10-15%. Do you need top managers of large companies who fly abroad 2-3 times a year? Nothing could be easier. When setting up targeted advertising, just check the boxes in two places, and they are yours! In offline marketing, this is impossible under any circumstances.
Wish
Want to get clients who don't know anything about you yet, but will come to buy tomorrow? A simple task for contextual advertising and a one-page website.
In offline trading, this is only possible if you have an established base of loyal customers, or when prices are several times lower than the market average.
The Internet is in constant rotation - some sites hold on, others go away, and still others appear. But while it consists of billions of web pages, each with its own unique URL, you need to start working with websites. Or more precisely, with their "younger brothers" - landings.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download docum
In offline marketing, it is physically impossible to obtain such information. The most you will be able to do is find out that the client came from a leaflet. And even then, this is more a matter of luck than a pattern.
Purposefulness
Offline advertising works well only lawyer database for mass and well-known products. In other cases, it practically does not fulfill its role. Remember that the second most popular customer objection after “It’s expensive” is “I need to think about it”? And people start doing this by searching the Internet. Especially if there is still little information about your product.
The chain of actions today looks like this: a person saw an offline advertisement for a product or service and started searching for information about it on the Internet. Based on the search results, he makes a targeted decision to buy. It turns out that the offline space creates demand, and the Network satisfies it.
Do you want to get clients living in the center of Moscow and using Apple computers to search the Internet? Simple settings - and now, having determined that a person from Moscow is visiting your site from an Apple device, the price of goods or services on the resource automatically increases by 10-15%. Do you need top managers of large companies who fly abroad 2-3 times a year? Nothing could be easier. When setting up targeted advertising, just check the boxes in two places, and they are yours! In offline marketing, this is impossible under any circumstances.
Wish
Want to get clients who don't know anything about you yet, but will come to buy tomorrow? A simple task for contextual advertising and a one-page website.
In offline trading, this is only possible if you have an established base of loyal customers, or when prices are several times lower than the market average.
The Internet is in constant rotation - some sites hold on, others go away, and still others appear. But while it consists of billions of web pages, each with its own unique URL, you need to start working with websites. Or more precisely, with their "younger brothers" - landings.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download docum