CPM for influencer marketing in 2024

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With the right combination of content and influencers, companies and brands can reach their target audience quickly and effectively – this is the basic knowledge that all marketers will have in 2023. But the industry is changing rapidly and constantly growing. As a result, it can be difficult to negotiate the right prices for a collaboration. Understand everything about CPM, CPC, CPA or CPL with us and master your next contract negotiation.


Key points
CPM (cost per thousand) is a key indicator of the profitability of an instant messaging campaign.
CPM provides brands and marketers with a standardized measure to evaluate the relative cost of reaching their target audiences across different platforms and channels.
Influencer pricing takes into account factors such as creativity, production costs, organic reach, target audience, and campaign objectives. Non-monetary compensation, such as product samples, may also be considered.
When it comes to influencer marketing, it’s important to have a comprehensive understanding of the various pricing considerations discussed . Each payment method, whether based on CPM, engagement rate, collaborative marketing, sh canadian ceo email database opping, or non-monetary compensation, has its own advantages and considerations.

By carefully evaluating campaign objectives, target audiences, and available budget , brands can determine the most suitable approach for their influencer marketing campaigns. Choosing the right payment method is critical to ensuring cost-effectiveness and maximizing the impact of influencer collaborations. By aligning pricing strategies with campaign goals and resources, brands can ensure they are investing in the right influencers and effectively reaching their target audiences.

CPM (cost per thousand) or price per thousand contacts.
CPM is a commonly used metric in influencer marketing. It refers to the costs that arise when a brand wants to reach 1,000 people from a certain target audience (= impressions). An impression is recorded every time an influencer's post is shown or viewed by a user.

CPM is used to assess whether the costs of working with influencers are justified . However, other factors such as credibility, influence, engagement and industry influence the final price, which can cause the actual costs of influencer marketing to exceed the CPM.

CPM is calculated using the following formula: