Remember that a potential advertiser will not want to spend a lot of time studying the presentation, so he should immediately see the information that is of interest to him. This most often includes the following information:
What kind of company is it (area of activity, mission, market position)?
Target audience (demographic characteristics, social status, income level).
Target audience activity (information characterizing the brand’s reach and influence).
Arguments in favor of cooperation with the brand (information emphasizing the uniqueness of the trademark).
The benefit that will be obtained from cooperation with the brand (opportunities and advertising formats).
Determine the presentation format
There is complete freedom mint database for imagination here. You can include video, audio, and graphics in the media kit. The only thing is that you should not limit yourself to text alone. Some companies are developing chatbots that can answer user questions. However, in most cases, the visitor will be looking for a presentation as a file that can be downloaded to a computer.
Read also!
"Cross-marketing: 5 examples and 8 mistakes"
Read more
Structure of the media kit
The structure of the presentation is determined by its task, the company's area of activity. There are no strict rules here. You should focus on compactness, capacity and accessibility of information for perception:
Front page
The company name, logo, and slogan are placed here. At first glance, the title should immediately make it clear which company or blog is being discussed further. Be sure to use corporate colors.
Project details
The basic information about the company, its ideology, key performance indicators are indicated. It is necessary to present the information briefly but succinctly, without long sentences. A description in the form of theses would be a good fit.
Statistics and Audience
The key section that a potential partner pays attention to when deciding on cooperation. It should contain answers to the following questions:
Does the brand's audience match the potential partner's objectives?
Will the advertising be effective?
What are the specific results of the cooperation?
Statistical information on attendance, views, traffic, and reach is provided.
It is also necessary to indicate the demographic characteristics of the target audience - gender, age, social status, geographic location. If there is an approximate portrait of the visitor, it should be used in this se