Keep tracking metrics on your blog

monira#$1244 · Post by **monira#$1244** » Mon Jan 20, 2025 7:08 am

Although SEO is where blogging gets a little technical and can be off-putting for new bloggers, even if you follow a few basic principles when setting up your blog page and structure your text accordingly, it can make a huge difference in the amount of web traffic it brings. With that being said, here are the basic tips to remember to optimize your blog for SEO:

① Determine whether you should target short-tail keywords or long-tail keywords.

Short-tail keywords are general queries consisting of only 1-2 words, such as “advertising” or “marketing automation,” while long-tail keywords are complete phrases and more specific searches, such as “ad cyprus telegram number database campaign examples” and “marketing automation for small business.” As you might guess, long-tail keywords have much lower search volume, but are also much less competitive than short-tail keywords.

If your site already has a variety of top-ranking content, your site may be seen as an authoritative source on a topic, which means it’s also possible to target highly competitive, short-tail keywords. However, if you’re just starting out, I recommend focusing on trying to rank for queries that have fewer sites. Just look at how many results pop up for the phrase “marketing automation” below.

② Include your target keyword at the beginning of the title.

Search engines determine the topic of a page based on the title, so you want to make sure the main keyword you’re targeting is in there. Also, try to keep it within the first 28 characters, otherwise Google will cut it off in the search results.

③ Create a table of contents and include each subheading.

Including a table of contents allows readers to jump to another section and find the information they are looking for faster, which is a big positive for SEO. Google considers this a factor of good customer experience, and it understands exactly what your article is all about if you have a table of contents.

④ Establish internal and external links.