How does a sponsored post work?

[Dimaeiya333]

The process for creating a sponsored post is very similar for both social media and articles created by bloggers on websites.

The first step will always be to select the social media influencer or blogger (in case you work on an SEO strategy with articles on the web) with whom you will develop the publication you want to promote. To do this, you will have to previously define the objective of the publication and the profile of the audience you want to reach with that content creator. Next, you will have to define the budget you are willing to invest and thus send a proposal to the influencer or blogger.

This creator must start generating content to be shared on social media or their website. According to what is agreed in the collaboration agreement , the format may vary between images, carousels, texts, articles, videos, among others.

During the promotion run, you will need to track metrics such as impressions, clicks, and conversions to evaluate the performance of your sponsored post. Based on this collected data, you will be able to adjust your strategy and improve results.

You might be interested in: Using data to identify influencers

Paid advertising on social media: campaigns vs. sponsored posts
Both campaigns and sponsored posts are advertising strategies used on social media to promote products, services or key messages. Although both approaches aim to reach a specific audience and generate interaction, there are some differences between them:

Duration and reach: Campaigns tend to have a broader reach and a defined duration. They may include multiple ads and promotional content designed specifically for the campaign. Sponsored posts, on the other hand, are individual posts that are promoted for a shorter period of time.
Marketing objectives: A sponsored post can have specific objectives, such as gaining more visibility for a product, advertising or reinforcing a particular service, or promoting a one-time offer. Campaigns, on the other hand, often have broader objectives, such as increasing brand awareness, driving online sales, or inviting people to attend events.
Variety of formats: A sponsored post is based on the publication format you have selected, which limits the amount of content you want to advertise, while campaigns allow a little more flexibility since you can create ad groups mixing formats such as videos, images, carousels, etc.
Cost of investment: This is undoubtedly the biggest difference between both strategies. Generally, campaigns have a higher investment price since they involve the creation of ad groups over longer periods of time. Sponsored posts are usually cheaper since they are based on the promotion of a single post.
In both cases, it is possible to use demographic and interest segmentation to reach a target audience, however, it is important to highlight that sponsored posts, especially when done in collaboration with influencers , are u engineering directors email lists p to 22 times more attractive. This has led more than 74% of marketing professionals to begin implementing more sponsored post strategies over campaigns.

Read also: Use influencer-generated content to connect with your target audience.

When is it best to do a sponsored post?
To get the most out of a sponsored post, the best time to do it is when you have a promotion or product/service launch during a specific period of time. In the case of offers, you can highlight the details and direct traffic to a landing page to maximize conversion.

If your company is launching a new product and you want to generate more visibility and awareness in a short period of time, a sponsored post may be the most suitable way to achieve this. With the sponsored post, you can present the features and benefits of the product and direct users to obtain more information or make a direct purchase. For the case of companies that are organizing events , sponsored content can also help promote it effectively.

Finally, if you're managing social media advertising on a limited budget , these pieces