How to Increase Landing Page Conversion with Color

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It is possible to create a landing page with high conversion! But to keep the user on the site, you need to develop convenient navigation, use useful content that does not cause negative emotions. And color is an important factor influencing conversion. Let's consider how to increase the conversion of the site for free, using various color solutions.

How to create a conversion button?
First of all, you should create a harmonious website design with meaningful accents on important elements. To do this, use basic shades: yellow, blue, red.

All the rest are secondary and tertiary colors, which are uses of twitter obtained by combining primary colors. For example, to get green, you just need to mix yellow and blue, and blue-violet comes from blue and violet. However, if you want to increase the conversion of the landing page, choose from the basic colors.

Let's look at an example of what popular global web resources choose:

Skype - blue color
Skype - blue color
YouTube – red color
YouTube – red color
WhatApp - green color
WhatApp - green color
Color combination
A color wheel will help you develop a beautiful design for a landing page with good conversion.


There are 3 main ways to choose a color for a landing page:

A combination of colors located opposite each other. According to the color wheel, we see that these are red and green, blue and orange, etc. Using these colors, you will enhance the user's perception of information.
A combination of similar colors in adjacent cells. They are easy to combine with each other, so you can use any to create an attractive website design.
Combination of triadic colors (in the wheel they visually form a triangle). According to our diagram, it is yellow, red, blue.

Colors That Increase Landing Page Conversion
In the process of creating a landing page, you will in any case face the question of what color of the "Buy" button will allow you to get more applications. We have collected for you the main shades that our designers use to increase the conversion of the landing page.

White . It is very readable in contrast with black. Many companies use a white background to attract the attention of site visitors. For example, it is appropriate to choose this color in the header with the navigation menu so that the web page design is attractive to users.
Blue . People associate it with security and comfort. Blue is actively used by Twitter, Facebook, Drupal, VTB.
Black . In web design, it means elegance and style. Black is chosen by such brands as: L'Oreal, Mercedes-Benz and others.
Gray . Shows authority, strength, power. Looks harmonious with any other colors. Users rate goods/services on sites in gray colors as high-quality.
Red . An energetic and fast-paced color that makes users want to do something. In our case, to buy a certain product or order a service. If you are unsure how to increase sales conversion in an online store, use red on important buttons.
Green . Using green on your website inspires trust in users. You can often see shades of green on the websites of banks and government agencies. A striking example is Sberbank.

Choosing the design and color of your website is not an easy task and takes time. Experiment with colors and choose the option that will make the page look stylish and harmonious. If you are unsure which color is best for increasing landing page conversion, use the help of our designers. Call: +7 (8172) 26-43-06.