Promoting on the Internet without large investments is the dream of many SMM specialists, marketers and business owners. You can save on advertising and get organic coverage with the help of viral content. It is distributed by the users themselves - that is, for free.
In this article, we will tell you how to create viral content and show examples in different social networks.
What is Viral or Viral ContentViral content, also known as viral, is material on the Internet that spreads quickly. Through reposts on social networks and instant messengers, as links on websites and forums, and in other channels. For example, before the release of the movie "Barbie", the BaiRBIE me generator with artificial intelligence appeared on the Internet. It showed what a person would look like if he were a doll. Photos generated by the neural network flew around social networks: dolls with the faces of friends and acquaintances flashed in the feed every now and then. It turned out to be an excellent viral marketing campaign for the film.
The main feature of viral zalo database content is that it evokes emotions. The user has a desire to share the publication or discuss it. This is the basis for virality or virality of content - when a post or video gains views and reposts without the cost of distribution.
Types of Viral ContentViral content comes in different formats, but five types are most common:1. Pictures - memes, social illustrations, photo collections, screenshots from videos, correspondence, footage from the scene of events.2. Videos - viral videos from TikTok, short clips from interviews, repetition of life hacks from the Internet.3. Interactive — any publication format that requires audience engagement. Take a survey, participate in a contest, make one repost for a reward, take a test.4. Text – short interesting posts on social networks. It can be funny, useful or contain surprising facts.5. Audio - podcasts, music remixes, funny audio recordings from chats, viral songs.There are many types of such content and for each business and thematic community you can choose the most suitable option.
Types of Viral ContentWhat content will go viral depends largely on the target audience. In social networks, two types of viral content have a greater chance of gaining reach: entertaining and useful. After all, users come here for relaxation and up-to-date news.EntertainingEntertainment posts and videos usually go viral via social networks — VKontakte, Instagram* and TikTok. The most common type is memes. According to the Cambridge Dictionary: “A meme is an idea, image, or video that spreads very quickly on the Internet.” In essence, the concept of a meme is completely identical to the definition of viral content itself.An example of entertaining viral content. Source: Podspecheno PermIn addition to memes, viral entertainment content includes:Memes in content marketing help break the officialdom and convey the right mood to the audience. Example of posts from the Burger King VK communityDon't be afraid to use entertaining posts in a specialized community on a serious topic or in a group selling technical equipment. On the contrary, this way you can attract the attention of a new audience or warm up an existing one.
current and hot news;
Such formats are easy to create using existing publications on the Internet and without major investments. For example, during the coronavirus, memes and videos on the topic of wearing masks spread at lightning speed and became viral.
short videos or excerpts from long videos;
investigative and exposé articles;
challenges.
UsefulIn useful content, a person should see something new for themselves and want to read, share, discuss. Here, a catchy title, the relevance of the topic for the audience, and a simple presentation of the text are important.
Useful content can be divided into several subtypes:A viral video on VKontakte about making jewelry by hand has collected 2,400 reposts in the group instead of the usual 200–300Among useful content, videos with handmade items and cooking recipes often go viral. This format is unlikely to work for factories. But for coffee shops, restaurants or for your own production of clothes, jewelry, cakes, it is a great option.
collections such as the best books, restaurants, attractions;
There are as many formats of useful content as there are of entertaining content. You can choose something suitable for any business.
instructions and tips: life hacks, useful observations, examples, personal recommendations;
How-to guides whose title begins with the word "How to";
short educational videos, for example, why you shouldn't or shouldn't do something.
interesting facts, resonant and instructive quotes from famous people;