7 Signs You Need a Corporate Blog

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We often take for granted that we do not need a corporate blog , but the types of nurse databases truth is that it is a very useful tool for any digital marketing plan, especially in inbound marketing .

A blog allows you to attract, inform and convert website visitors into loyal customers . It is also an excellent way to position yourself better and demonstrate your expertise in the business you run.

If you are still considering adding a blog tab to your website, we invite you to learn about 7 signs that will tell you if it is really necessary. Have you experienced any of them?

1. Your Social Networks are a support center
Not everything can be solved on Social Media. Your clients or potential buyers have specific questions about your products or services , and they want to know more to decide on your brand. If you have your Community Manager 24/7 answering specialized questions on Social Media, maybe it's time to create your corporate blog and write about those topics that generate so many concerns in users.

You could even use the blog space to include step-by-step instructions, tutorials, guides, and all kinds of material that will help your user in relation to your product or service. Either before they buy it, when they acquire it, or when they are already your client.

Signs that you need a corporate blog

2. You have had a hard time positioning yourself in search engines
Even if your website is properly optimized for SEO, it is actually necessary to constantly generate content so that when users perform a specific search, they find your website or blog. Posting posts on your corporate blog regularly will allow you to position yourself much better, especially by using the right keywords.

Create a solid content strategy for your blog based on your users' interests and your products. Techniques for creating search engine-friendly texts may seem complex at first, but once you manage to integrate them into your writing style and update your blog regularly, you will see better ranking results.



3. You use external sources of content
While it’s great to trade with other brands or other sources, if a follower always sees you using someone else’s content, they won’t feel very confident with the information. For example, if you sell inline skates and recommend reading about “How to maintain inline skates” and the product isn’t exactly what you sell, readers might be a little confused – what content does match your product? Offer it on your own corporate blog .



4. You make posts on social networks that are too long
If you're short, you're twice as good. This is especially true on social media, where immediacy is the order of the day and it's very difficult to find a user who will read long posts. If you need to present a topic in writing that has to do with your brand, it's best to do it on a blog post, which also helps with SEO.



5. It has been difficult for you to increase your database
By offering valuable content and the opportunity to subscribe, you can increase your database. By providing good quality content that your reader wants to receive periodically in their inbox, you can take advantage of sending offers, promotions and news.

Furthermore, this is not just any user, but a type of user who is interested in your brand, product or service. Try to also add some downloadable content to make the subscription to your corporate blog even more attractive.



6. You have a hard time structuring your content
Creating a corporate blog is a great way to organize your thoughts, structure what you want to say, and create an outline or flow of thought that allows you to communicate with someone else in writing. If you struggle to create content pieces on complex topics, or simply get lost in so much information, writing blog posts could be a great help.



7. There is no specialized information on the web about your product or service
There are some products that are too specific or new in a market, and there is not much information on the web. Before making a purchase, a user usually reads about the product, looks for reviews and, if possible, videos and images. You could centralize all this information on your corporate blog. Your product may be very new in the market you are entering and there is only information in English; a corporate blog is perfect for informing users about what it is about.



If you identify with any of these signs or feel that something similar has happened to you, perhaps it is time to create your corporate blog. The sooner the better!