What is the impact of influencers in the food and beverage industry?

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Influencers have a significant impact on the food and beverage industry . Through social media, influencers can influence their followers’ purchasing decisions and increase awareness about certain products or brands.

For example, influencers in this niche can post photos and reviews of restaurants and food, increasing exposure and interest in a particular restaurant or type of food.

Influencers can also be seen as food and drink experts, which can increase their credibility and consumer trust in the products they promote. However, it is worth noting that content creators are often compensated for their endorsements, which can affect the objectivity of their recommendations.

Identify the right TikTok food and cooking influencers for your strategy
To identify the most suitable gastronomy and cooking influencers for your strategy, it is important that you take into account various aspects that we share with you below:

Have clear objectives: First of all, it is essential to clearly define the objectives of your campaign. For example, if you want to promote a new product or restaurant, you should look for an influencer who has a passion for cooking and experience in creating this type of content.
Know the influencer's audience and credibility : You need to make sure that the influencer is reaching the right audience and that they match your target audience. Therefore, it is important to review the statistics of their followers and the type of content they share. You need to make sure that the influencer's content matches your brand's values ​​and identity.
Knowing their engagement level: The engagement that the influencer has with their audience is also essential. If the influencer has a high level of engagement with their audience, their advertising is more likely to be effective.
To make this entire process of analyzing and selecting the right profiles easier for you, Kolsquare has developed a tool that allows you to access a catalog of more than 3 million influencers in Spain and around the world. Find the p vice president software email database erfect creator for your brand through an advanced search engine with filters by profile and audience. Start managing influencer marketing campaigns effectively.

Recommended reading: What is the best time of day to post on TikTok ?

Top 10 Food Influencers on TikTok Spain 2023
1. Peldanyos, a mix of flavours and humour
Sergio Bolaños, better known as Peldanyos, is a Valencian content creator with 1.5 million followers on TikTok and 156,000 on his Instagram account, whose content is mainly based on food reviews and trying various popular dishes from Spain.

In addition to being a content creator, he has a degree in industrial engineering . His content reaches millions of people thanks to the charisma and sense of humor that he projects in his videos about food and cooking duets, comedies and viral challenges.

Their audience credibility percentage is 91 and their average engagement on TikTok is 3.54%.

Kolsquare clarification : The audience credibility score corresponds to the percentage of followers that correspond to real people (i.e. not bots or fake followers). The closer it is to 100, the more trustworthy the community is. With the constant evolution of their community, it is difficult for a KOL to keep track of all their followers, so a good credibility score is estimated to start at 70.