Benefit from doing email marketing

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At this very moment, given the high competition in the market and the continuous technological advances that have made the business landscape so digitalized, if there is any avenue yet to be exploited by companies to improve their results, it is email marketing.

In order to get the most out of email marketing, you will what makes overseas chinese in australia data valuable asset need to use a specialized email marketing application, as this will ensure that your emails reach your contacts' inboxes and will also provide you with many conveniences, such as having pre-designed templates or analytical tools to measure your results.

The 5 reasons why you should do email marketing

Leaving aside the benefits of using the services of an email marketing company, let's focus on the benefits we get from using this technique: email marketing. We will focus on the top 5, although there are many more.

1. Sending mailings improves your brand image
2. Email marketing is a profitable medium
3. Anyone can use it
4. It is very easy to use
5. Real-time statistics
To begin with, you should know that email marketing allows you to improve your image and the positioning of your brand in the mind of the consumer.

You can run loyalty campaigns to generate engagement with your contacts and this will allow you to achieve a better image.

Furthermore, in these times where the Internet is so present in our lives, if you decide to use mailing as part of your communication strategy, your contacts will perceive you as a company that is up to date technologically speaking and will have a more valued image of your business.

The most obvious reason to do email marketing is its profitability, and that is… Is there any reason more important than effectiveness to have to invest in something?

With a 4,300% ROI, it is the most profitable online marketing tool in existence. To give you an idea of ​​its potential, a McKinsey study reveals that email marketing converts 40 times more than Facebook and Twitter combined. Beastly. Too much to do without.

What's more, it doesn't require a huge investment to be able to use it: quite the opposite. Mailify offers packages starting at $9 and a free one-month trial period so you can check out all its benefits before having to pay for them.

The next reason why you should implement email marketing in your company is because you can do it. Any business can use it. And all companies, whether large or small, have the need to communicate .

It doesn't matter if you have a flower shop, a pizzeria or a gym; you still need to communicate with your customers. The size of your business doesn't matter either: you don't have to be a multinational to be able to do email marketing.

The only difference is that large companies will have to buy larger email packages to supply their contact databases, while SMEs with smaller packages will be able to do so.

Thanks to the facilities that email marketing companies provide us with – they show us video tutorials, articles on how to use their application, telephone advice and technical support – you will not need to be a graphic designer or have advanced knowledge of technology to be able to carry out email marketing campaigns.

In addition to having pre-designed templates, Mailify has a tool called Email Builder that allows you to design your newsletter from scratch by dragging in the modules you want, such as text boxes or images.

Email marketing

They are actually quite intuitive applications so you won't have any difficulties in making them, and if you do, that's what the technical support team is for, right?

We cannot finish naming the benefits of email marketing without mentioning this one: the possibility of measuring results . Sometimes we find ourselves with the problem of not being able to measure our actions, but email marketing does allow this.

Plus, you can see how it's going at any time from the moment you launch the campaign using the analytics tool provided by your email marketing application.

Another advantage of email marketing is that it is very fast : since it is a direct medium, you will be able to know the results of your campaign in a matter of days.

Knowing all this, do you feel like creating your own email marketing campaigns? To do so, remember that the first thing you need to do is to rely on an application specializing in email marketing. You can comment here about your experiences with email marketing, as well as any questions you may have, and we will try to resolve them.