Discover what Bitrix24 Marketing can do for your company

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If you have questions about how to use the Bitrix24 Marketing tool in your business, this post is for you! Previously in beta version, it was called CRM Marketing and currently it is called Marketing.

In addition to generating leads, sending emails and returning calls, the tool has other interesting possibilities, especially for those who already use Bitrix24 CRM.

In this article, we’ve brought you tips on how we use it here at Br24. Keep reading to learn more about this feature and everything it can do for your marketing team.

>> 6 ways to generate leads automatically in Bitrix24.CRM + Advanced tip

Why use Bitrix24 Marketing?
All businesses want to generate more and more leads, improve conversion rates and have sales growth , right?

When we have a well-structured marketing team that uses well-constructed strategies to obtain qualified leads and deliver sales opportunities to the sales team, we have a gold mine in our hands!

However, we know that not every company has a complete marketing structure or has enough manpower to handle all the effort required to manage this type of strategy.

That's where tools like Bitrix24 Marketing come in to help optimize time, automate actions and track results.

With Bitrix24 Marketing you can:

Personalize your communication: send personalized communications to your leads and customers, through multiple channels;
Increase conversions: nurture leads by sending campaigns to convert them into customers;
Generate qualified leads: advertise on platforms such as Facebook and Google Ads directly from your Bitrix24 and take advantage of audiences that are already saved in the platform's CRM;
Encourage recurring sales: send special offers to customers in your base and take advantage of the opportunity to make new sales;
Build customer loyalty: send messages on special dates, give tips about your product and increase your brand recognition, building customer loyalty.
Does Bitrix24 Marketing replace other tools?
We often get this type of question and the answer is: it depends!

If your business has a mature inbound marketing operation, with leads arriving all the time through the most varied channels, and you want to do automatic nurturing, that is, know how the leads are at each stage of the funnel and send automated emails to them, we regret to inform you, but unfortunately Bitrix24 Marketing does not do this.

Or, if you want to capture leads that opened, clicked or interacted with a certain email and then direct them to an action in your flow, the platform also does not allow these features.

If your business has any of the needs mentioned above, then we do not recommend that you use the Bitrix24 Marketing tool and keep the platform you already use in your operation – if it meets your operation's needs.

Comparing Bitix24 Marketing with other tools such as MailChimp, Active Campaign costa rica telemarketing data and RD Station, the latter will be more efficient for those with more advanced strategies.

However, if you already use Bitrix24 CRM, we recommend that you integrate these tools, allowing you to make the most of all of them together.

Okay, but you must be wondering… “So, what is Bitrix24 Marketing good for?”

Next, we will see all the possibilities that the tool brings to your business.

What can be done with Bitrix24 Marketing?
As we have seen, depending on your business needs, the tool may not be able to meet the needs of your marketing strategy.

On the other hand, it has features that the competitors mentioned above do not offer. This is because many actions can be performed in conjunction with CRM, which opens up a range of possibilities.

When you need to capture lead or customer behaviors in your CRM funnel, for example, the tool is excellent.

You can use this information to send messages based on a specific behavior of that contact. Whether it's sending monthly newsletters, launching a new product, or even running a specific campaign or action.

You can also run ads on social media and use your customers’ behavior in the funnel to create lookalike audiences. You can also create audiences on ad networks like Facebook, Instagram, and Google Ads. This way, you can create more targeted ads for each audience.

In this sense, Bitrix24 helps companies define efficient processes for each stage of the sales funnel . This is because it allows you to use data correlated to each lead reached through communication channels and analyze how they interact with your business.

To access Bitrix24 Marketing, go to the platform's side menu and click on Marketing.

See below for an overview of when you access the tool:


Source: br24.io
Now, we will explain the action list items that are available in the marketing tool.

1) Create Campaign
You can send messages to a segment, group of leads and customers with certain characteristics. This can be sent via Email Campaign, SMS Campaign, Messenger, Voice Broadcast and Audio Call.

Take the opportunity to communicate with your contacts through the channels that are most interesting for your business. Send emails, return calls to evaluate the quality of your service, offer discounts and whatever else your strategy allows.

We highlight sending emails, which is the best known and most used form of advertising campaigns.

In Bitrix24, the email sending tool allows you to use standard templates, which you can edit intuitively – without needing to understand codes – and you can still make them match your brand's visual style.


Email editing for campaign sending. Source: br24.io
In addition, it has several features, such as choosing audience segmentation, sending options (schedule, send now, save for later, etc.), and the insertion of UTMs in the text for link tracking.

And the best part: it has direct integration with the CRM, meaning all lead interactions are recorded. You have access to useful data and information for your business and can generate reports. You can see how many emails were exchanged, which products were purchased, response time and other important information.

2) Create Audiences
Create audiences from your CRM data and use it to advertise on Facebook and Google Ads platforms.

With the Similar Audience option, you can take customers who are cases in your business and ask Facebook to look for people with similar characteristics to them and direct ads to them.

This type of strategy is known as a lookalike audience and refers to people who are more likely to purchase your products because they are similar to your most significant audience.