Long-form video content on YouTube is evolving. As influencer marketers, here’s what you need to know.
Posted: Mon Jan 20, 2025 9:57 am
In 2023, it seems like everyone wants to talk about TikTok and short-form video content. But guess what? This year will also be marked by the resurgence of long-form video content, specifically on YouTube.
In the war between short and long videos, Instagram, YouTube, Pinterest and Snapchat have introduced several options to attract top content creators to create and upload short videos on their platforms.
But this only tells half the story of video content on social media. In the background, the world’s best content creators, often in collaboration with brands, are investing heavily in creating high-quality, long-form videos for YouTube.
Why? The answer lies in the statistics. As of January 2023, YouTube ranked first, ahead of TikTok, as the leading video entertainment app by global number of active users and total time spent on the app.
And with 2.514 billion global active users, YouTube is the second most used social platform in the world after Facebook, ahead of Instagram in fourth place with 2 billion users, and TikTok in sixth place with 1.051 billion users.
Key facts
YouTube is the most used video entertainment app in the world.
Leading content creators are increasingly investing in high-quality, long-form video content.
The increased time spent creating and viewing content, and its long-term durability, are YouTube's calling cards.
Younger generations watch YouTube videos like older generations watched television.
Leading content creators are betting on long-form video
In 2023, long-form YouTube influencer videos are known for their high production value . If you didn’t know better, you’d think YouTube’s top content creators were locked in a competition to see who could spend the most money to produce the most extravagant video.
But it's not just that. The desire of top YouTubers to create elaborate, long-form vid vp manufacturing production email database eos is due to their willingness to evolve as creators and push boundaries to reward their loyal audiences.
«Content creators are on the trend of trying to win back their audience. There is a certain freedom regarding platforms and methods of communication or dissemination, as opposed to the search for the most original and attractive format ,» comments the founder of the heavy metal music video streaming platform The Pit, Jean Vilgrain.
Some experts believe that short-video fatigue will drive audiences back to more qualitative formats. Vilgrain agrees. He says the push over the past decade to develop short, easy-to-consume content is slowing as the format’s limits are recognised.
“Short-form video led to a race for content that perhaps lacked depth or transversality in its quest for absolute digital performance. GAFAM (Google, Apple, Facebook, Amazon, Microsoft) also understood this and modified the algorithm a little to favour long formats,” says Vilgrain.
«Short formats are good for a certain type of message, but if you want to develop an idea, an editorial angle, a positioning, you need time to do it.»
In the war between short and long videos, Instagram, YouTube, Pinterest and Snapchat have introduced several options to attract top content creators to create and upload short videos on their platforms.
But this only tells half the story of video content on social media. In the background, the world’s best content creators, often in collaboration with brands, are investing heavily in creating high-quality, long-form videos for YouTube.
Why? The answer lies in the statistics. As of January 2023, YouTube ranked first, ahead of TikTok, as the leading video entertainment app by global number of active users and total time spent on the app.
And with 2.514 billion global active users, YouTube is the second most used social platform in the world after Facebook, ahead of Instagram in fourth place with 2 billion users, and TikTok in sixth place with 1.051 billion users.
Key facts
YouTube is the most used video entertainment app in the world.
Leading content creators are increasingly investing in high-quality, long-form video content.
The increased time spent creating and viewing content, and its long-term durability, are YouTube's calling cards.
Younger generations watch YouTube videos like older generations watched television.
Leading content creators are betting on long-form video
In 2023, long-form YouTube influencer videos are known for their high production value . If you didn’t know better, you’d think YouTube’s top content creators were locked in a competition to see who could spend the most money to produce the most extravagant video.
But it's not just that. The desire of top YouTubers to create elaborate, long-form vid vp manufacturing production email database eos is due to their willingness to evolve as creators and push boundaries to reward their loyal audiences.
«Content creators are on the trend of trying to win back their audience. There is a certain freedom regarding platforms and methods of communication or dissemination, as opposed to the search for the most original and attractive format ,» comments the founder of the heavy metal music video streaming platform The Pit, Jean Vilgrain.
Some experts believe that short-video fatigue will drive audiences back to more qualitative formats. Vilgrain agrees. He says the push over the past decade to develop short, easy-to-consume content is slowing as the format’s limits are recognised.
“Short-form video led to a race for content that perhaps lacked depth or transversality in its quest for absolute digital performance. GAFAM (Google, Apple, Facebook, Amazon, Microsoft) also understood this and modified the algorithm a little to favour long formats,” says Vilgrain.
«Short formats are good for a certain type of message, but if you want to develop an idea, an editorial angle, a positioning, you need time to do it.»