A Beginner’s Guide to WhatsApp Marketing

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WhatsApp was founded in 2009 by two former Yahoo employees with a mission to make instant messaging free and accessible to everyone. The app immediately blew up, gaining 400 million active users by March 2013 , according to Business Insider. Then Facebook swooped in and bought the company for $19 billion, which is almost 20 times what they paid for Instagram. This goes to show you how much potential they saw in this service.

 

While WhatsApp wasn’t originally designed with marketing in mind, and it’s still not possible to buy ads on the platform, it became clear that WhatsApp was ready to monetize when it launched “Whatsapp Business” in 2018. This version of the app was created for small business owners to better communicate with their customers, allowing them to estonia telegram number database send large volumes of texts and then measure the success of each campaign with simple metrics.

 

It’s only a matter of time before WhatsApp becomes a standard marketing channel (especially in countries where WhatsApp is widely used). Take advantage of this opportunity to set up shop on WhatsApp Business while the platform is still not saturated.

 

 

Table of contents
But first, what exactly is WhatsApp?
Who uses WhatsApp?
Where is WhatsApp most widely used?
WhatsApp Business features
How to Build Your Contact List
WhatsApp Marketing Strategy
Send bulk messages to your broadcast lists.
Announce events and special offers on your stories.
Provide instant customer support.
Create a consistent brand image.
Get creative with MMS.
 

 

But first, what exactly is WhatsApp?
 

WhatsApp is a completely free messaging app that lets you communicate with anyone in the world. In addition to regular text messages, you can also send photos, videos, voice messages, your location, documents, GIFs, and make video calls - it really combines everything you could ask for in a messaging service.

 

 

Who uses WhatsApp?
 

The average age of this WhatsApp user is 36 years old - which means you can actually use this SNS to target adults, which is usually the target demographic for B2B companies. Most social media is dominated by teenagers - TikTok may be popular, but it is outdated with 60% of its user base being between 16-24 years old . Make sure to invest in marketing channels that actually reach your target audience.

 

 

Where is WhatsApp most widely used?