Lead generation: 7 common mistakes in your strategy
Posted: Mon Jan 20, 2025 12:02 pm
If traffic to your site is increasing but sales are not and the user registration rate is low or non-existent, it is because you are making one or more of the seven common mistakes in a lead generation strategy .
In this article we discuss these errors and provide possible solutions, so that you can identify what is wrong with your lead generation tactics and take the appropriate measures to correct them.
1. Poor Lead Scoring
A big mistake is to consolidate a target audience database without implementing a rating system that allows you to segment it and understand where each user is in the the benefits of using our teacher database purchasing process. It is necessary to understand that not all registered people are ready to complete a transaction and that measures may need to be taken in this regard.
A correct Lead-Scoring process is essential to increase the conversion rate
There are currently several programs on the market that specialize in qualifying prospects, which allow you to score customers optimally based on two variables: social demographics and engagement . They provide results that are extremely useful for the design and execution of marketing strategies aimed at increasing sales.
2. Incorrect keywords
The content used in a lead generation strategy must contain clear and relevant keywords that respond to what our potential customers are searching for on the web at each stage of the purchasing process.
Some studies indicate that companies that use a Content Marketing platform to create optimized content increase their sales by 45%. This is because the pieces they generate are based on web analytics and 2.0 marketing studies, which are essential for guiding the consumer through the purchasing process.
3. Strategy development is not rated
The key to any lead generation strategy is to constantly qualify the process. It is important to have statistics on the following data:
Quality of the leads obtained
Number of sales completed
Accurate measurement of direct sales
Based on this information, it is possible to determine at which stage the purchasing process is failing and make the necessary corrections.
4. Strategy aimed at achieving a general audience
Sometimes we focus our strategy on building a general audience, rather than aiming to consolidate a qualified audience, that is, one related to the market niche of the product or service we sell.
In addition to the fact that such an audience is really interested in your product or service, having one allows you to enhance marketing processes based on their contributions. The key to building one lies in generating specialized, relevant and attractive content.
5. Disconnection between the content used to attract an audience and the content used to convert them into buyers.
According to the Content Marketing Institute , only 47% of companies use content strategies to convert registered users into buyers and retain them over time.
This means that less than half of sellers generate content that feeds the content that initially attracted potential customers to their site. This disconnection between one piece and another means that the purchasing process is not completed successfully. Therefore, it is necessary to apply Content Marketing Strategies that do not focus only on offering advantages to attract the target audience, but that are capable of enhancing those advantages and converting them into sales.
6. Put tactics before strategy
Many sellers make the mistake of investing in software and tools that do not respond to their specific needs, which leads to the execution of inappropriate marketing strategies.
This happens because they think about the lead tactics to apply, rather than designing a general marketing strategy, which is what ultimately determines what step to follow at each moment and what tools and software to use.
7. Lead strategies need to be optimized to be displayed on mobile devices
Nowadays, mobile phones have become one of the most widely used devices in the world for accessing the Internet. That is why any lead strategy must be designed based on this phenomenon and, therefore, optimized to be displayed on these devices.
You now undoubtedly know what is failing and how to correct your lead generation strategy and increase your sales. Although if you do not have much experience, it is advisable to hire the advice of experts in the field, as it can be much more economical and profitable.
In this article we discuss these errors and provide possible solutions, so that you can identify what is wrong with your lead generation tactics and take the appropriate measures to correct them.
1. Poor Lead Scoring
A big mistake is to consolidate a target audience database without implementing a rating system that allows you to segment it and understand where each user is in the the benefits of using our teacher database purchasing process. It is necessary to understand that not all registered people are ready to complete a transaction and that measures may need to be taken in this regard.
A correct Lead-Scoring process is essential to increase the conversion rate
There are currently several programs on the market that specialize in qualifying prospects, which allow you to score customers optimally based on two variables: social demographics and engagement . They provide results that are extremely useful for the design and execution of marketing strategies aimed at increasing sales.
2. Incorrect keywords
The content used in a lead generation strategy must contain clear and relevant keywords that respond to what our potential customers are searching for on the web at each stage of the purchasing process.
Some studies indicate that companies that use a Content Marketing platform to create optimized content increase their sales by 45%. This is because the pieces they generate are based on web analytics and 2.0 marketing studies, which are essential for guiding the consumer through the purchasing process.
3. Strategy development is not rated
The key to any lead generation strategy is to constantly qualify the process. It is important to have statistics on the following data:
Quality of the leads obtained
Number of sales completed
Accurate measurement of direct sales
Based on this information, it is possible to determine at which stage the purchasing process is failing and make the necessary corrections.
4. Strategy aimed at achieving a general audience
Sometimes we focus our strategy on building a general audience, rather than aiming to consolidate a qualified audience, that is, one related to the market niche of the product or service we sell.
In addition to the fact that such an audience is really interested in your product or service, having one allows you to enhance marketing processes based on their contributions. The key to building one lies in generating specialized, relevant and attractive content.
5. Disconnection between the content used to attract an audience and the content used to convert them into buyers.
According to the Content Marketing Institute , only 47% of companies use content strategies to convert registered users into buyers and retain them over time.
This means that less than half of sellers generate content that feeds the content that initially attracted potential customers to their site. This disconnection between one piece and another means that the purchasing process is not completed successfully. Therefore, it is necessary to apply Content Marketing Strategies that do not focus only on offering advantages to attract the target audience, but that are capable of enhancing those advantages and converting them into sales.
6. Put tactics before strategy
Many sellers make the mistake of investing in software and tools that do not respond to their specific needs, which leads to the execution of inappropriate marketing strategies.
This happens because they think about the lead tactics to apply, rather than designing a general marketing strategy, which is what ultimately determines what step to follow at each moment and what tools and software to use.
7. Lead strategies need to be optimized to be displayed on mobile devices
Nowadays, mobile phones have become one of the most widely used devices in the world for accessing the Internet. That is why any lead strategy must be designed based on this phenomenon and, therefore, optimized to be displayed on these devices.
You now undoubtedly know what is failing and how to correct your lead generation strategy and increase your sales. Although if you do not have much experience, it is advisable to hire the advice of experts in the field, as it can be much more economical and profitable.