And how can you be prepared?
Posted: Tue Jan 21, 2025 3:43 am
According to Google's director of search, Lou Wang , "Multisearch is similar to the way we ask questions about the things we're looking at, and is an important part of how Google sees the future of search."
And if Google sees Multisearch as the future of research, so do we. But as this feature is still in beta testing, at this early stage, we can’t measure the impact of this new search feature on our digital and SEO strategy – although the Rock Content team is dying to get their hands on it! But we’ll surely have plenty of opportunities to explore in the future!
We'll have a lot to learn from Multisearch when the feature rolls out to everyone. While we don't have any further news from Google regarding this, we can get some insights and start working on our mindset.
One of them is obviously: SEO tactics have historically venezuela phone number list been keyword-focused. We're talking about finding the way people type questions and produce content to answer them. Of course, things have been changing.
A few years ago, we started talking a lot about voice search at Google, for example. The way people speak is different than writing. Google has had its image search for a long time.
But now it seems much better. You're not just doing a reverse search to find the original source of a photo, for example. You're bringing together images, keywords, and (why not?) voice searches. It's a much more natural form of human-machine interaction.
So expect some of the old SEO success tactics to no longer work soon.
Taking a deeper look, we can see a certain customer-centricity in this approach. At the end of the day, Google wants users to find exactly what they are looking for, without trick questions or links. So the main goal of this improvement is to ensure a more natural, assertive and intuitive user experience.
And so far, I think this is the best piece of advice Google has left us. Regardless of how you build your digital strategy, you should do it with real value to your customers in mind. With that in mind, Multisearch will be an advantage in your strategy!
And if Google sees Multisearch as the future of research, so do we. But as this feature is still in beta testing, at this early stage, we can’t measure the impact of this new search feature on our digital and SEO strategy – although the Rock Content team is dying to get their hands on it! But we’ll surely have plenty of opportunities to explore in the future!
We'll have a lot to learn from Multisearch when the feature rolls out to everyone. While we don't have any further news from Google regarding this, we can get some insights and start working on our mindset.
One of them is obviously: SEO tactics have historically venezuela phone number list been keyword-focused. We're talking about finding the way people type questions and produce content to answer them. Of course, things have been changing.
A few years ago, we started talking a lot about voice search at Google, for example. The way people speak is different than writing. Google has had its image search for a long time.
But now it seems much better. You're not just doing a reverse search to find the original source of a photo, for example. You're bringing together images, keywords, and (why not?) voice searches. It's a much more natural form of human-machine interaction.
So expect some of the old SEO success tactics to no longer work soon.
Taking a deeper look, we can see a certain customer-centricity in this approach. At the end of the day, Google wants users to find exactly what they are looking for, without trick questions or links. So the main goal of this improvement is to ensure a more natural, assertive and intuitive user experience.
And so far, I think this is the best piece of advice Google has left us. Regardless of how you build your digital strategy, you should do it with real value to your customers in mind. With that in mind, Multisearch will be an advantage in your strategy!