5 mistakes to avoid when implementing content strategies

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Having a well-defined content strategy is a necessary step to improve your blog's positioning in the short term. Through experience, you will be able to identify your successes and mistakes to increase the visibility of your online space. Many blogs die before they have even made it past their first year of life due to the lack of patience that comes with an obsession with statistics. It is very positive that you have patience to consolidate your idea. These are the five mistakes that you should avoid in your action plan.

1. Lack of editorial calendar
Not having a monthly update calendar indicating the date and band database time when a new article will be published is a common mistake that leads many bloggers to improvise their work. This has a side effect: readers do not know when they will have a new update. In addition, freelancers suffer stress due to the difficulties of time management due to leaving work for the last minute and the barriers to finding new interesting ideas. This disorganization can lead to burnout syndrome, which is especially common in jobs with high intellectual activity.

2. Abusing sponsored content
Wanting to make money with a blog is a totally logical choice since the writer invests time, talent and effort in the creation of new topics. However, the abuse of spam generates distrust on the part of the target audience who see, in each opinion, a form of advertising since it is backed by a brand. If you regularly carry out collaborations of this type, it is advisable that you work with firms that project values ​​that connect with your theme. Since as an opinion writer, you are a reference for other people who follow you. Therefore, beyond the economic, prioritize ethics in your daily work.

3. Not identifying your target audience
If you don't know who you're targeting, it's like throwing your words into the void. This happens when you don't recognize the real needs of users interested in the content you provide. The more specific the segment of the population you're targeting, the easier it will be for you to position yourself as an expert, establishing adequate feedback and an effective and clear tone of language.

4. Choose low-quality photos.
Graphic content is essential to complement the information in the text. A common mistake is to choose material that is not clear. You should also avoid violating the rights of a photograph because this can have legal consequences. Also, do not take photos whose content is not in line with the topic of the article. In addition, in banks such as Pexels you can find a wide catalog for commercial use. Similarly, it is advisable to avoid black and white photos because when they are shared on Facebook and Twitter they are not very visible and aesthetically attractive in a single visual stroke.

5. Not promoting your posts on social media
Every blogger has to accept that their tasks go beyond providing new content and designing the format. Community manager tasks are essential to promote your posts and create an online community around your blog. If you promote each new post through social media profiles, you have a better chance of attracting readers through different channels. You can also promote your website with a weekly newsletter that will be sent to those who have subscribed.

In short, these are the five mistakes you should avoid when implementing your content strategy. Revisit the steps you have taken up to this point and redirect your direction by enhancing your successes and correcting common mistakes to achieve excellence in Content Marketing.